Print Marketing Manager

POS Professional Office Services•Waterloo, IA

12d

About The Position

POS Professional Office Services is seeking a Print Marketing Manager to develop and execute marketing programs that generate demand and equip the sales team for its Print division, which serves healthcare organizations with patient communication, print, and mail products. The role works closely with the VP of Sales Operations and Print sales leadership, translating go-to-market strategy into launched, measured programs that help sales representatives bring new ideas to customers and grow Print revenue. The position includes planning and launching integrated campaigns, developing Print products and programs, supporting the online print management platform, managing marketing automation and Salesforce campaign operations, producing sales collateral, coordinating with production and estimating, planning trade show participation, and reporting campaign results. The company is a privately held corporation that provides Print, Payment Services, Digital Messaging, and Online Reputation Management solutions to markets including business and industry, healthcare, nonprofit, and creative sewing.

Requirements

BA/BS in Marketing, Communications, or a similar degree.
At least 3 years of experience in B2B marketing with hands-on campaign execution.
Proficiency in Pardot or a similar platform and experience reporting in Salesforce.
Strong plain-language business writing skills and comfort with HTML and CMS-based web publishing.
Highly organized project management skills and ability to run multiple campaigns simultaneously.
Experience supporting and presenting to a B2B sales team.

Nice To Haves

Commercial print, direct mail, or healthcare industry experience.
Familiarity with Adobe Creative Cloud or similar design tools.

Responsibilities

Plan, build, and launch integrated Print campaigns—including email drips, direct mail, landing pages, and playbooks—across specialties, geographies, and customer segments.
Develop and launch new Print products and programs, including positioning, pricing support, and sales representative training materials.
Support the online print management (OPM) platform with catalogs, templates, and campaigns.
Own Pardot administration and Salesforce campaign setup, including forms, drip programs, segmentation, scoring, and attribution.
Manage lead routing to sales and direct the Sales Enablement Coordinators' Print work.
Produce sales collateral and on-demand prospecting tools, including one-sheeters, catalogs, and playbooks.
Publish web and landing pages and enforce brand, voice, and style standards.
Partner with production and estimating to ensure marketed programs can be delivered by the plant.
Keep sales representatives current on campaigns and assets, and use field feedback to improve them.
Plan Print trade show and conference presence, including booth materials and follow-up.
Report monthly on campaign performance, lead volume, and pipeline contribution, and recommend new programs based on results.