Print Marketing Manager

POS Professional Office Services•Waterloo, IA

11d

About The Position

POS Professional Office Services is seeking a Print Marketing Manager to own the development and execution of marketing programs that generate demand and equip the sales team for its Print division, which serves healthcare organizations with patient communication, print, and mail products. The role works closely with the VP of Sales Operations and Print sales leadership, translating go-to-market strategy into launched, measured programs that help sales representatives bring new ideas to customers and grow Print revenue. POS Professional Office Services, Inc. has worked with thousands of medical practices and organizations for more than 50 years, supporting communications collateral, marketing, mail service, billing, and payments. Its solutions include Print, Payment Services, Digital Messaging, and Online Reputation Management, serving Business & Industry, Healthcare, Non-Profit, and Creative Sewing markets nationwide. The privately held company emphasizes branded, customized communications.

Requirements

Bachelor’s degree in Marketing, Communications, or a similar field.
At least 3 years of experience in B2B marketing with hands-on campaign execution.
Proficiency in Pardot or a similar platform and experience reporting in Salesforce.
Strong plain-language business writing skills.
Comfort with HTML and CMS-based web publishing.
Strong project management and organizational skills, including the ability to run multiple campaigns simultaneously.
Experience supporting and presenting to a B2B sales team.

Nice To Haves

Commercial print, direct mail, or healthcare industry experience.
Familiarity with Adobe Creative Cloud or similar design tools.

Responsibilities

Plan, build, and launch integrated Print campaigns, including email drips, direct mail, landing pages, and playbooks, across specialties, geographies, and customer segments.
Develop and launch new Print products and programs, including positioning, pricing support, and sales-representative training materials.
Support the online print management (OPM) platform with catalogs, templates, and campaigns.
Administer Pardot and set up Salesforce campaigns, including forms, drip programs, segmentation, scoring, and attribution.
Manage lead routing to sales and direct the Sales Enablement Coordinators’ Print work.
Produce sales collateral and on-demand prospecting tools, including one-sheeters, catalogs, and playbooks.
Publish web pages and landing pages, and enforce brand, voice, and style standards.
Partner with production and estimating to ensure marketed programs can be delivered by the plant.
Keep sales representatives current on campaigns and assets, and use field feedback to improve them.
Plan Print trade show and conference presence, including booth materials and follow-up.
Report monthly on campaign performance, lead volume, and pipeline contribution, and recommend programs based on results.