Principal Social Media Manager
About The Position
CMT is seeking a Principal Social Media Manager I to build and grow the company’s social presence, communicating its mobility AI work and road-safety impact to industry leaders, prospective employees, and the wider public. The role will establish CMT’s paid social program, develop LinkedIn as a destination for mobility AI, and use Instagram and Facebook to showcase the people and culture behind the company. The manager will create content, adapt it for each platform, promote effective content, and use AI tools to improve speed and results. The role has access to a design team, paid budget, and company leadership, and reports to the Director of Marketing. It works closely with Communications, Design, Product Marketing, Events, and People Operations. CMT is a telematics and AI company focused on safer mobility. Its platform identifies and reduces driving risk, detects crashes, provides life-saving assistance, and streamlines claims. The company states that its technology has helped protect over 65 million drivers and prevent over 126,000 crashes worldwide. The position is based around CMT’s Cambridge, Massachusetts office, with in-office work three days per week and travel of up to 15% for events. The listed base salary range for Cambridge is $113,200 to $141,500, based on skills and experience, with an annual performance bonus and possible RSU awards.
Requirements
- Bachelor’s degree or equivalent years of experience and/or certification in marketing, communications, journalism, film, or a related field.
- At least 7 years of relevant experience running social media for B2B technology or AI companies, in-house or at an agency, including paid social.
- Portfolio of self-produced content, with results for each platform.
- Demonstrated growth in audience and engagement on LinkedIn, Instagram, and Facebook, supported by metrics.
- Hands-on experience running paid campaigns in LinkedIn Campaign Manager and Meta Ads Manager, with responsibility for campaign budgets.
- Strong video skills, including planning, shooting on a phone or camera, editing with Premiere, CapCut, Descript, or similar tools, and captioning for each platform.
- Expertise in native analytics for each platform, including reporting, interpreting results, and recommending next steps.
- Regular use of AI tools such as Claude, ChatGPT, Gemini, and AI image and video tools to create content and improve results.
- Ability to learn complex technology, explain models and data in plain language, and identify stories in technical work; strong writing and editing skills.
- Self-starter who develops and tests ideas and reports results proactively.
- Good judgment about brand voice, timing, and risk; able to respond calmly and quickly when issues arise.
- Able to work from the Cambridge office three days per week and travel up to 15% for events.
- Applicants should share links to accounts, campaigns, or posts they have produced.
Nice To Haves
- Experience marketing AI, data, or deep-tech products, or working in insurance, automotive, or mobility.
- Experience using paid social for account-based marketing.
- Experience working with creators or influencers.
- Experience building or running an employee advocacy program.
- Experience with social tools such as Sprout Social, Hootsuite, or Sprinklr, as well as Canva and HubSpot.
Responsibilities
- Develop and execute CMT’s organic and paid social media strategy across LinkedIn, Instagram, and Facebook, using independent judgment and discretion and aligning work with business goals and growth opportunities.
- Own and manage the social media calendar for product launches, research, company news, events, recruiting, and industry trends.
- Create and publish platform-specific content, including short-form videos, carousels, graphics, and photography.
- Partner with AI, Data Science, Product, and Marketing teams to make CMT’s technology, products, and research accessible and compelling.
- Collaborate with Design and Employer Brand to maintain brand consistency, elevate creative content, and support talent acquisition.
- Plan, execute, and optimize paid social campaigns, including audience targeting, creative testing, budget management, and performance analysis.
- Develop employee advocacy initiatives and partner with Sales to expand reach and engagement with target audiences.
- Manage social engagement, community relationships, and social listening to identify trends, opportunities, and potential issues.
- Establish and track social media KPIs, analyze performance, and provide actionable recommendations to Marketing leadership.
- Use AI tools to streamline content creation, optimize performance, and develop scalable Marketing workflows.
- Stay current on platform trends, emerging technologies, and social media best practices.
- Complete additional tasks as they arise.
Benefits
- Annual performance bonus.
- Equity may be awarded in the form of Restricted Stock Units (RSUs).
- Medical, dental, vision, and life insurance.
- Matching 401(k).
- Short-term and long-term disability coverage.
- Parental leave.
- Unlimited paid time off, including vacation, sick days, and public holidays.
- Flexible scheduling and a work-from-home policy depending on role and responsibilities.
- Summer Fridays with half days to recharge.
- Employee resource groups, including Black, AAPI, LGBTQIA+, Women, Book Club, and Health & Wellness.
- Wellness, education, and employee assistance programs.
- Competitive salary and full benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
