Principal Social Media Manager
About The Position
Cambridge Mobile Telematics (CMT) is seeking a Principal Social Media Manager to build its social presence and communicate the human impact of its mobility AI work. The role develops CMT’s organic and paid social strategy across LinkedIn, Instagram, and Facebook; creates platform-specific content; launches and optimizes paid social campaigns; and uses AI tools to improve content production and marketing workflows. The position has access to a design team, paid budget, and company leadership, and works closely with Communications, Design, Product Marketing, Events, and People Operations. It reports to the Director of Marketing. The role is based around CMT’s Cambridge office, with three days per week in the office and travel of up to 15% for events. CMT builds AI-driven technology to understand and reduce mobility risk, detect crashes, and get people life-saving help. The company reports that its technology has helped protect over 65 million drivers and prevent over 126,000 crashes worldwide. CMT is headquartered in Cambridge, Massachusetts, and operates globally.
Requirements
- Bachelor’s degree or equivalent years of experience and/or certification in marketing, communications, journalism, film, or a related field.
- 7+ years of relevant experience running social media for B2B technology or AI companies, in-house or at an agency, including paid social.
- Portfolio of self-produced content with results for each platform.
- Demonstrated audience and engagement growth on LinkedIn, Instagram, and Facebook, supported by metrics.
- Hands-on experience running paid campaigns in LinkedIn Campaign Manager and Meta Ads Manager, with ownership of budgets.
- Strong video skills, including planning, shooting on a phone or camera, editing with Premiere, CapCut, Descript, or similar tools, and captioning for each platform.
- Expertise in native analytics for each platform, including reporting, explaining results, and recommending next steps.
- Regular use of Claude, ChatGPT, Gemini, and AI image and video tools to create content and improve results.
- Ability to learn complex technology quickly, explain models and data in plain language, and identify stories in technical work; strong writing and editing skills.
- Self-starter who develops and tests ideas and reports results proactively.
- Ability to work from the Cambridge office three days a week and travel up to 15% for events.
- Good judgment about brand voice, timing, and risk, and ability to remain calm and act quickly when issues arise.
- Applicants should share links to accounts, campaigns, or posts they have produced.
Nice To Haves
- Experience marketing AI, data, or deep-tech products, or working in insurance, automotive, or mobility.
- Experience using paid social for account-based marketing.
- Experience working with creators or influencers.
- Experience building or running an employee advocacy program.
- Experience with social tools such as Sprout Social, Hootsuite, or Sprinklr, plus Canva and HubSpot.
Responsibilities
- Develop and execute CMT’s organic and paid social media strategy across LinkedIn, Instagram, and Facebook, aligning content with business goals and growth opportunities.
- Own and manage the social media calendar for product launches, research, company news, events, recruiting, and industry trends.
- Create and publish platform-specific content, including short-form videos, carousels, graphics, and photography.
- Partner with AI, Data Science, Product, and Marketing teams to turn technology, products, and research into compelling, accessible content.
- Collaborate with Design and Employer Brand to maintain brand consistency, improve creative content, and support talent acquisition.
- Plan, execute, and optimize paid social campaigns, including audience targeting, creative testing, budget management, and performance analysis.
- Develop employee advocacy initiatives and partner with Sales to expand CMT’s reach and engagement with target audiences.
- Manage social engagement, community relationships, and social listening to identify trends, opportunities, and potential issues.
- Establish and track social media KPIs, analyze performance, and provide actionable recommendations to Marketing leadership.
- Use AI tools to streamline content creation, optimize performance, and develop scalable Marketing workflows.
- Keep current with platform trends, emerging technologies, and social media best practices to continuously improve CMT’s social presence.
- Complete additional tasks as they arise.
Benefits
- Annual performance bonus.
- Equity may be awarded in the form of Restricted Stock Units (RSUs).
- Medical, dental, vision, and life insurance.
- Matching 401(k).
- Short-term and long-term disability coverage.
- Parental leave.
- Unlimited paid time off, including vacation, sick days, and public holidays.
- Flexible scheduling and a work-from-home policy depending on role and responsibilities.
- Summer Fridays with half days to recharge.
- Employee resource groups: Black, AAPI, LGBTQIA+, Women, Book Club, and Health & Wellness.
- Comprehensive wellness, education, and employee assistance programs.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
