Principal Product Manager, Agentic Commerce

Alaska Airlines • Seatac, WA

4d • $141,250 - $211,900

About The Position

The Principal Product Manager is a lead subject matter expert responsible for crafting the vision and backlog for an assigned product area. As an individual contributor, the role presents options for the long-term strategy of a product portfolio to key stakeholders and exercises considerable latitude and initiative in solving complex problems. The role works closely with business stakeholders, designers, and engineers to design, implement, test, and refine digital experiences. It also mentors teammates and provides thought leadership for Alaska Air Group.

This role focuses on shaping how Alaska Airlines participates in an increasingly agent-driven world. The Product Manager will define how AI agents discover, understand, and interact with Alaska across the guest journey, while owning business outcomes for this emerging channel. The work includes understanding demand, optimizing commercial performance, experimenting with new ways to create value, and enabling secure, seamless experiences that allow an agent to help a guest search for a flight, complete transactions, or manage a trip. The role builds on existing AI work and partners with engineering and cross-functional teams to determine what to build next and how to scale Agentic Commerce.

Requirements

• At least 7 years of experience in product management, technology, or a related area.
• Bachelor’s degree focused in a related discipline, or an additional two years of training or experience in lieu of the degree.
• Proficiency with product management methodologies, including user research and product discovery.
• Excellent written and verbal communication skills with diverse technical and non-technical audiences, including customers, colleagues, and executives.
• Ability to facilitate stakeholder user-group meetings and drive an agenda toward a common solution.
• Proficiency with Agile/Scrum software development methodology.
• Demonstrated knowledge of the software development life cycle (SDLC).
• Demonstrated ability to interact with management at all levels across divisions.
• Demonstrated ability to manage multiple projects of increased complexity.
• Demonstrated ability to manage conflict.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Nice To Haves

• Prior product management experience with a team developing mobile applications for iOS devices.
• Prior airline industry experience.
• Experience managing vendor relationships.

Responsibilities

• Create, communicate, and regularly update the vision and direction for the product portfolio.
• Create, decide on, and maintain a value-based prioritized backlog aligned with Alaska’s business strategy and goals.
• Create, communicate, and maintain strategic roadmaps that provide visibility and transparency into planned work.
• Use product discovery techniques to move ideas to prototypes.
• Create user stories and acceptance criteria.
• Use story mapping to inform release plans, emphasizing incremental delivery and iteration.
• Partner with UX Design and Engineering teams to provide guidance and prioritization during product development, and participate in user research and product discovery.
• Exercise judgment to make key tradeoff decisions.
• Engage constructively with stakeholders, deliver tough messages when needed, and build productive professional relationships, including with senior executives.
• Coordinate new and changed functionality with affected groups to ensure seamless rollout of new capabilities.
• Interact with external vendors in the design, delivery, and support of software and hardware products.
• Develop and report key product development metrics and build tracking and measurement capabilities into offerings.
• Provide day-to-day support for applications and products, including managing support inquiries, responding to user feedback, creating communications, triaging reported system issues, and identifying resolution timelines through Agile Delivery Sprint processes.
• Build and establish partnerships with external vendors and partners to support product and operational outcomes.
• Define the strategy for how AI agents discover, understand, and interact with Alaska across the guest journey, and own business outcomes for the agentic channel.
• Understand demand, optimize commercial performance, and experiment with ways to drive value through Agentic Commerce.
• Partner with engineering and cross-functional teams to determine future product development and scale Agentic Commerce.

Benefits

• Free standby travel privileges on Alaska Airlines, Hawaiian Airlines, and Horizon Air.
• Comprehensive well-being programs, including medical, dental, and vision benefits.
• Generous 401(k) match program.
• Annual bonus plans.
• Generous holiday and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal