Principal Product Manager, Agentic Commerce
About The Position
The Principal Product Manager is a lead subject matter expert who crafts the vision and backlogs for an assigned product area. As an individual contributor, this role presents long-term product portfolio strategy options to key stakeholders and uses considerable latitude and initiative to solve complex problems. The role partners with business stakeholders, designers, and engineers to design, implement, test, and refine digital experiences, while also mentoring teammates and providing thought leadership for Alaska Air Group. This role focuses on shaping how Alaska Airlines appears in an increasingly agent-driven world. The product manager defines the strategy for how AI agents discover, understand, and interact with Alaska across the guest journey and owns the business outcomes of this emerging channel. The work includes understanding demand, optimizing commercial performance, experimenting with new ways to drive value, and enabling secure, seamless experiences in which an agent can help a guest search for a flight, complete transactions, or manage a trip. The role builds on early AI work underway and partners with engineering and cross-functional teams to determine what to build next and how to scale Agentic Commerce.
Requirements
- At least 7 years of experience in product management, technology, or a related area.
- Bachelor’s degree focused in a related discipline, or an additional two years of training or experience in lieu of the degree.
- Proficiency with product management methodologies, including user research and product discovery.
- Excellent written and verbal communication skills with diverse technical and non-technical audiences, including customers, colleagues, and executives.
- Ability to facilitate stakeholder user-group meetings and drive agendas toward a common solution.
- Proficiency with Agile/Scrum software development methodology.
- Demonstrated knowledge of the software development life cycle (SDLC).
- Ability to interact with all levels of management across divisions.
- Ability to manage multiple projects of increasing complexity.
- Ability to manage conflict.
- High school diploma or equivalent.
- Minimum age of 18.
- Must be authorized to work in the United States.
Nice To Haves
- Prior product management experience with a team developing mobile applications for iOS devices.
- Prior airline industry experience.
- Experience managing vendor relationships.
Responsibilities
- Create, communicate, and regularly update the vision and direction for the product portfolio.
- Create, decide on, and maintain a value-based, prioritized backlog of product opportunities aligned with Alaska’s business strategy and goals.
- Create, communicate, and maintain strategic roadmaps that provide visibility and transparency into planned work.
- Use product discovery techniques to move ideas to prototypes.
- Create user stories and acceptance criteria.
- Use story mapping to inform release plans, emphasizing incremental delivery and iteration.
- Partner with UX Design and Engineering teams to guide and prioritize product development, and participate in user research and product discovery.
- Exercise judgment to make key tradeoff decisions.
- Engage in constructive conversations with key stakeholders, including senior executives; deliver difficult messages when needed while building productive relationships.
- Coordinate new and changed functionality with affected groups to support seamless rollouts.
- Work with external vendors in the design, delivery, and support of software and hardware products.
- Develop and report key product development metrics, and build tracking and measurement capabilities into offerings.
- Provide day-to-day support for the portfolio of applications and products, including managing support inquiries, responding to user feedback, creating communications, triaging system issues, and identifying resolution timelines through Agile delivery sprint processes.
- Build and establish partnerships with external vendors and partners to achieve outcomes that support operations and products.
- Define strategy for how AI agents discover, understand, and interact with Alaska across the guest journey, and own the business outcomes of this channel.
- Understand demand, optimize commercial performance, and experiment with ways to drive value through Agentic Commerce.
- Partner with engineering and cross-functional teams to determine future development and how to scale Agentic Commerce.
- Mentor teammates and provide thought leadership for Alaska Air Group.
- Embody company values: own safety, do the right thing, be caring and kind, and deliver performance.
Benefits
- Free standby travel privileges on Alaska Airlines, Hawaiian Airlines, and Horizon Air.
- Comprehensive well-being programs, including medical, dental, and vision benefits.
- Generous 401(k) match program.
- Annual bonus plans.
- Generous holiday and paid time off.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
