Principal Outbound Product Manager – Data Cloud

Workday • Pleasanton, CA

2d • Hybrid

About The Position

The Principal Outbound Product Manager for Data Cloud owns the external roadmap, go-to-market strategy, and competitive positioning for Workday’s Data Cloud and Platform for Agents portfolio. This role works across Product, Engineering, Marketing, Sales, Partners, and Customer Success to translate capabilities such as trusted data, open standards data exchange, agentic workflows, MCP toolkits, and AI evaluation frameworks into market positioning, customer adoption, and commercial value.

The role serves as a technical and domain expert for customers, executives, analysts, and internal field teams. It leads launch planning, adoption and monetization motions, customer and design-partner programs, sales and partner enablement, competitive intelligence, executive storytelling, and feedback loops that inform product roadmaps. The position includes direct customer engagement and representation of Workday Data Cloud at industry events and with customers, press, and analysts as needed.

Workday’s Flex Work approach combines in-person and remote work. Employees spend at least half of their time each quarter in the office or in the field with customers, prospects, and partners, with flexible scheduling around business, team, and personal needs. The role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. The primary location is Pleasanton, California; additional U.S. locations are listed in the posting.

Requirements

• 10+ years of experience in outbound product management, product marketing, or technical product management, including experience in enterprise SaaS, cloud data, or AI platforms.
• BA, BS, or equivalent experience in Computer Science, Business, Data Science, or a related field.
• Demonstrated experience owning an external roadmap, go-to-market strategy, and competitive positioning for a technical or data platform.
• Track record of building trusted relationships with enterprise customers, executives, and industry analysts.
• Strong narrative, storytelling, and executive communication skills, including the ability to translate technical capabilities into clear business value.
• Proven ability to influence stakeholders across Product, Engineering, Sales, and Marketing without direct authority.
• Experience building sales and partner enablement programs and scaled customer feedback loops.
• Ability to learn quickly in a fast-paced team and engage with technical topics such as AI trust frameworks and data platform architecture.
• Ability to handle interpersonal relationships with a high degree of emotional intelligence and self-awareness.

Nice To Haves

• Experience with enterprise data platforms, generative AI, LLMs, or agentic frameworks such as MCP is strongly preferred.
• Experience working closely with applied AI and cross-functional ML teams.

Responsibilities

• Own the external roadmap, positioning, and go-to-market strategy for Data Cloud’s agentic and AI-data capabilities, partnering with inbound product management on sequencing and launch readiness.
• Lead cross-functional launch planning across Product, Sales, Marketing, Partners, and Customer Success for new Data Cloud and Platform for Agents capabilities.
• Translate platform capabilities into clear value propositions and commercial narratives that drive adoption and consumption.
• Define adoption motions, success metrics, and customer journeys that drive sustained compute consumption, expansion, and value realization for premium Data Cloud offerings.
• Meet with existing and prospective customers, including executives and data and AI teams, to understand use cases, present the roadmap, and advise on data and AI strategies.
• Build and run design partner, early access, and customer advisory board programs, turning feedback into prioritized product requirements.
• Create demos, reference architectures, playbooks, training, and sales kickoff content; serve as a subject-matter expert for Sales, Pre-Sales, Solution Architects, and Customer Success; and join strategic deals and renewals.
• Gather, synthesize, and quantify customer, partner, and field feedback, and work with Inbound Product Managers and Engineering to incorporate it into product roadmaps.
• Maintain a current view of the competitive landscape and produce positioning and battlecards for sales and partner teams.
• Partner with Analyst Relations to shape coverage from Gartner, Forrester, and other industry analysts, and identify market trends and whitespace opportunities.
• Develop and deliver sales and partner enablement content, including playbooks, training, FAQs, and objection handling.
• Support strategic-account deal cycles with technical and commercial expertise to remove adoption blockers.
• Define and track outbound success metrics, including pipeline influence, adoption, and consumption, and report progress to product and go-to-market leadership.
• Create narratives, keynote content, and executive- and board-level materials that convey business value from technical capabilities.
• Represent Workday Data Cloud at industry events and with customers, press, and analysts as needed.
• Connect Data Cloud product and engineering teams with product marketing and company-wide go-to-market functions.

Benefits

• May be eligible for the Workday Bonus Plan or a role-specific commission/bonus.
• May be eligible for annual refresh stock grants.
• Workday describes a comprehensive benefits package, but specific benefits are not listed in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal