Principal Marketer Specialist
About The Position
The Principal Marketing Specialist, Global Downstream Marketing - Thoracic Procedural Marketing, is a strategic global marketing role that drives procedural adoption, commercial excellence, and market expansion across thoracic surgery. The role develops and executes growth strategies, leverages clinical evidence, engages key opinion leaders, and enables regional teams to accelerate adoption of Medtronic surgical solutions. It serves as the global procedural expert, connecting customer insights, clinical evidence, commercial needs, and portfolio strategy to support sustainable growth. The position partners with regional marketing leaders and cross-functional teams to translate global strategy into local execution, support product launches and new indications, and ensure consistent procedural messaging across markets. It monitors market and business performance, establishes measures for marketing initiatives, and provides recommendations to senior leadership. International travel of up to 25% is listed as a preferred qualification.
Requirements
- Bachelor’s degree and at least 7 years of relevant experience, or an advanced degree and at least 5 years of relevant experience.
- For baccalaureate degrees earned outside the United States, a degree satisfying the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Nice To Haves
- Five years of marketing, product management, business development, clinical, or related experience.
- Demonstrated experience in downstream marketing, procedural marketing, commercialization, or market development.
- Experience working in a global, matrixed organization.
- Ability to travel internationally up to 25%.
- MBA or advanced degree in business, healthcare, life sciences, or a related field.
- Experience in thoracic surgery, minimally invasive surgery, energy-based devices, stapling, robotic-assisted surgery, or adjacent surgical specialties.
- Experience developing and executing global commercialization strategies.
- Strong understanding of healthcare economics and value-based healthcare.
- Experience managing KOL relationships and scientific engagement programs.
- Knowledge of clinical evidence translation and claims development.
- Experience supporting product launches and market development initiatives across multiple geographies.
Responsibilities
- Develop and execute the global thoracic procedural marketing strategy in alignment with business objectives and annual operating plans.
- Identify growth opportunities across thoracic surgery procedures and customer segments.
- Build and maintain long-range procedural growth plans, including market development initiatives and commercialization priorities.
- Partner with regional marketing leaders to translate global strategy into local execution plans.
- Serve as the global subject matter expert for thoracic surgical procedures, treatment pathways, and customer needs.
- Translate clinical evidence and product capabilities into procedural value propositions.
- Develop procedure-specific positioning, messaging, claims support, and customer-facing content.
- Partner with Medical Affairs and Clinical Research teams to identify evidence gaps and support evidence-generation strategies.
- Develop and manage relationships with global thoracic surgeon KOLs, societies, and professional organizations.
- Lead congress and symposium strategy for key thoracic surgery meetings.
- Facilitate advisory boards, customer insight initiatives, and global surgeon engagement programs.
- Use customer insight to influence portfolio priorities, market development activities, and commercial strategy.
- Lead downstream marketing initiatives supporting adoption, utilization growth, and procedure expansion.
- Create commercialization toolkits, campaigns, sales enablement materials, and customer education resources.
- Support regional teams with best-practice sharing and execution guidance.
- Drive procedural awareness and market development programs in emerging and underpenetrated markets.
- Collaborate with Product Management, R&D, Clinical, Regulatory Affairs, Medical Affairs, Health Economics, Professional Education, and Regional Marketing teams.
- Influence product roadmap decisions based on procedural needs and market opportunities.
- Support launch planning and commercialization efforts for new products and indications.
- Ensure consistency of procedural messaging across global markets.
- Monitor market trends, competitive activity, procedure volumes, and adoption metrics.
- Establish KPIs and performance dashboards to measure the impact of procedural marketing initiatives.
- Deliver recommendations to senior leadership based on market insights and business performance.
- Contribute to annual planning, forecasting, and strategic business reviews.
Benefits
- Competitive salary and flexible benefits package.
- Short-term incentive through the Medtronic Incentive Plan (MIP).
- Health insurance.
- Dental insurance.
- Vision insurance.
- Health Savings Account.
- Healthcare Flexible Spending Account.
- Life insurance.
- Long-term disability leave.
- Dependent daycare spending account.
- Tuition assistance/reimbursement.
- Simple Steps global well-being program.
- Incentive plans.
- 401(k) plan with employer contribution and match.
- Short-term disability.
- Paid time off.
- Paid holidays.
- Employee Stock Purchase Plan.
- Employee Assistance Program.
- Non-qualified Retirement Plan Supplement, subject to IRS earning minimums.
- Capital Accumulation Plan, available to Vice Presidents and above or subject to IRS earning minimums.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
