Principal Marketer Specialist

Medtronic • Lafayette, CO

7d

About The Position

The Principal Marketing Specialist, Global Downstream Marketing - Thoracic Procedural Marketing, drives global procedural adoption, commercial excellence, and market expansion across the thoracic surgery segment. This strategic global marketing role develops and executes procedural growth strategies, leverages clinical evidence, engages key opinion leaders, and enables regional teams to accelerate adoption of Medtronic surgical solutions in thoracic surgery. The position serves as the global procedural expert, connecting customer insights, clinical evidence, commercial needs, and portfolio strategy to drive sustainable growth, with a focus on expanding adoption in underpenetrated specialties such as cardiothoracic surgery.

The role develops global thoracic procedural marketing strategy and long-range growth plans, translates clinical evidence and product capabilities into procedure-specific value propositions and messaging, and leads customer and KOL engagement. It also delivers downstream marketing programs, commercialization resources, and market development initiatives; partners with cross-functional and regional teams on product roadmaps, launches, and consistent global messaging; and monitors market trends, competition, procedure volumes, and adoption performance to inform leadership and business planning. Responsibilities may include the listed duties and other duties as assigned.

Requirements

• Bachelor’s degree and a minimum of 7 years of relevant experience, or an advanced degree and a minimum of 5 years of relevant experience.
• For baccalaureate degrees earned outside the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Nice To Haves

• 5 years of marketing, product management, business development, clinical, or related experience.
• Demonstrated experience in downstream marketing, procedural marketing, commercialisation, or market development.
• Experience working in a global, matrixed organization.
• Ability to travel internationally up to 25%.
• MBA or advanced degree in business, healthcare, life sciences, or a related field.
• Experience in thoracic surgery, minimally invasive surgery, energy-based devices, stapling, robotic-assisted surgery, or adjacent surgical specialities.
• Experience developing and executing global commercialisation strategies.
• Strong understanding of healthcare economics and value-based healthcare.
• Experience managing KOL relationships and scientific engagement programs.
• Knowledge of clinical evidence translation and claims development.
• Experience supporting product launches and market development initiatives across multiple geographies.

Responsibilities

• Develop and execute global thoracic procedural marketing strategy aligned with business objectives and annual operating plans.
• Identify growth opportunities across thoracic surgery procedures and customer segments, and build long-range procedural growth plans that include market development initiatives and commercialization priorities.
• Partner with regional marketing leaders to translate global strategy into local execution plans.
• Serve as the global subject matter expert for thoracic surgical procedures, treatment pathways, and customer needs.
• Translate clinical evidence and product capabilities into procedural value propositions, positioning, messaging, claims support, and customer-facing content.
• Partner with Medical Affairs and Clinical Research to identify evidence gaps and support evidence-generation strategies.
• Develop and manage relationships with global thoracic surgeon KOLs, societies, and professional organizations.
• Lead congress and symposium strategy for key thoracic surgery meetings and facilitate advisory boards, customer insight initiatives, and global surgeon engagement programs.
• Use customer insight to influence portfolio priorities, market development activities, and commercial strategy.
• Lead downstream marketing initiatives supporting adoption, utilization growth, and procedure expansion.
• Create commercialization toolkits, campaigns, sales enablement materials, and customer education resources.
• Support regional teams with best-practice sharing and execution guidance, and drive procedural awareness and market development programs in emerging and underpenetrated markets.
• Collaborate with Product Management, R&D, Clinical, Regulatory Affairs, Medical Affairs, Health Economics, Professional Education, and Regional Marketing teams.
• Influence product roadmap decisions based on procedural needs and market opportunities; support launch planning and commercialization for new products and indications.
• Ensure procedural messaging is consistent across global markets.
• Monitor market trends, competitive activity, procedure volumes, and adoption metrics.
• Establish KPIs and performance dashboards to measure the impact of procedural marketing initiatives.
• Deliver recommendations to senior leadership based on market insights and business performance, and contribute to annual planning, forecasting, and strategic business reviews.

Benefits

• Competitive salary and flexible benefits package.
• Short-term incentive through the Medtronic Incentive Plan (MIP).
• Health insurance.
• Dental insurance.
• Vision insurance.
• Health Savings Account.
• Healthcare Flexible Spending Account.
• Life insurance.
• Long-term disability leave.
• Dependent daycare spending account.
• Tuition assistance or reimbursement.
• Simple Steps global well-being program.
• Incentive plans.
• 401(k) plan with employer contribution and match.
• Short-term disability.
• Paid time off.
• Paid holidays.
• Employee Stock Purchase Plan.
• Employee Assistance Program.
• Non-qualified Retirement Plan Supplement, subject to IRS earning minimums.
• Capital Accumulation Plan for Vice Presidents and above, or subject to IRS earning minimums.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior