Principal Associate - Market Research & Intelligence

Capital One • McLean, VA

10d

About The Position

Capital One’s Global Enterprise Affairs (GEA) works with internal and external stakeholders to advance socioeconomic opportunity through advocacy, community development, and financial tools. Its Intelligence team tracks the external landscape and stakeholder needs and attitudes across financial services, advocacy, policy, and consumer topics, and measures Capital One’s impact in the communities it serves.

The Principal Associate, Market Research will answer business questions through primary research. The role plans research studies, manages vendor relationships, and translates findings into insights that inform strategic initiatives, communications strategies, and business priorities. The position also maintains an internal knowledge database of primary and secondary research and serves as a point of contact for GEA’s research products.

Requirements

• Bachelor’s degree or military experience.
• At least 3 years of experience managing relationships with online sample providers and survey platforms to ensure representative consumer data collection.
• At least 3 years of experience in a marketing research or consumer insights role on the vendor or corporate side.
• At least 3 years of experience executing projects using survey tools and syndicated market research sources.
• At least 2 years of experience using Microsoft Excel.
• At least 2 years of experience with market research and survey research methodologies, such as persona segmentation, message testing, and brand health tracking.

Nice To Haves

• Master’s degree in Business, Marketing, Market Research, Statistics, Behavioral Sciences, or Psychology.
• Experience researching topics in financial services, public policy, public affairs, or community impact.
• Experience designing and running large-scale measurement and tracking surveys.

Responsibilities

• Manage and partner with external research vendors and oversee the full life cycle of research projects.
• Execute primary research studies and select appropriate methodologies, such as online surveys, focus groups, and segmentation, to answer business questions and understand external trends, stakeholder behavior, and attitudes.
• Develop research questionnaires, screeners, and sample plans aligned with study objectives and research best practices.
• Oversee quality assurance checks and processes throughout the research life cycle to deliver high-quality datasets.
• Work with vendors and data analysts to analyze, interpret, and translate findings into meaningful insights.
• Create clear, concise, and visually compelling reports that surface insights to drive strategy and decision-making.
• Integrate primary research, secondary sources, and marketplace intelligence into holistic, business-grounded narratives.
• Maintain an internal knowledge database of primary and secondary research and tools, and serve as the point of contact for GEA’s research products.

Benefits

• Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being; eligibility varies based on full- or part-time status, exempt or non-exempt status, and management level.
• Eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal