Press Director, Americas

Huda Beauty•New York, NY

6d•Hybrid

About The Position

Huda Beauty is hiring a Press Director to define, lead, and elevate the company’s Americas public relations strategy. The role shapes how the brand appears in earned media, culture, and storytelling, with the goals of building brand equity, protecting reputation, and strengthening cultural relevance. The Press Director will serve as a visionary PR strategist with deep media expertise, a strong industry network, and a track record of shaping brand perception across markets. The position owns Americas PR strategy and ensures its narratives align with broader brand and communications strategies across the US market. It leads the PR function, develops frameworks and processes for consistent execution, advises the Founder and senior leadership, and oversees communications for launches, milestones, founder initiatives, and purpose-driven campaigns. The Press Director will advance modern, social-first and creator-driven approaches to earned media; collaborate with digital, social, content, and internal communications teams; and explore emerging technologies and analytics to improve PR strategy. The role also leads crisis readiness and response, provides counsel on reputation risks, defines measurement and reporting frameworks, and manages PR budget allocation. Huda Beauty describes itself as a purpose-led beauty company launched by Huda Kattan in 2013, with a focus on business excellence and kindness. The position is hybrid, with home and office working schedules. The stated pay range is $125,000–$180,000, with individual compensation based on relevant experience, skills, qualifications, and location.

Requirements

Bachelor’s or Master’s degree in Communications, Public Relations, Marketing, or a related field.
At least 8 years of experience in public relations, preferably in beauty, luxury, fashion, or lifestyle.
Proven success leading large-scale global PR campaigns.
Deep understanding of classic and digital media landscapes.
Established global network of editors, journalists, creators, and talent representatives.
Strong crisis communication, storytelling, and leadership skills.
Excellent project management and cross-functional collaboration abilities.

Nice To Haves

Multilingual ability.
Experience in the American market.

Responsibilities

Define and own the Americas PR strategy to strengthen brand visibility, desirability, and authority.
Align PR narratives with broader brand and communications strategies across the US market.
Build frameworks, playbooks, and processes to ensure PR excellence and consistency.
Advise the Founder and senior leadership on brand narrative and cultural storytelling.
Lead and evolve the PR function, setting benchmarks in storytelling, influence, and thought leadership.
Build and maintain relationships with global editors, key media, creators, and cultural voices.
Lead PR for major product launches, brand milestones, founder initiatives, and purpose-driven campaigns.
Develop storytelling initiatives that reinforce brand values around innovation, inclusivity, and ethics.
Represent Huda Beauty in high-level communications, including founder media preparation, interviews, messaging, and press opportunities.
Partner with internal communications to align internal narratives with external brand storytelling.
Champion brand journalism, social-first storytelling, and creator-driven earned media.
Monitor changes in media ecosystems, emerging platforms, and cultural storytelling trends.
Integrate non-traditional and cross-platform storytelling to maintain cultural relevance.
Partner with digital, social, and content teams to strengthen owned media channels that support earned narratives.
Explore AI-driven insights and predictive media tools to improve PR strategy and narrative targeting.
Develop and maintain crisis communication protocols and ensure readiness for rapid response.
Counsel leadership on sensitive issues, reputation risks, and high-stakes communications.
Define KPIs and reporting frameworks to measure PR impact, including media value, share of voice, and sentiment.
Manage PR budget allocation and align investments with brand priorities.
Use analytics and social listening insights to optimize messaging, storytelling, and PR effectiveness.