Press Director, Americas

Huda Beauty•New York, NY

20h•$125,000 - $180,000•Hybrid

About The Position

The Press Director will define, lead, and elevate Huda Beauty’s Americas public relations strategy, shaping how the brand appears in earned media, culture, and storytelling. The role focuses on building brand equity, protecting reputation, and driving cultural relevance through communications. The successful candidate will bring visionary PR strategy, deep media expertise, a strong industry network, and the ability to craft narratives that influence brand perception across markets. The Press Director will own the Americas PR strategy and lead the PR function, advising the Founder and senior leadership on brand narratives and cultural storytelling. The role oversees media relationships, communications for launches and other major initiatives, crisis readiness, measurement, reporting, and budget allocation. It also advances modern, social-first and creator-driven approaches to PR and collaborates with internal teams to support earned narratives across channels.

Requirements

Bachelor’s or Master’s degree in Communications, Public Relations, Marketing, or a related field.
At least 8 years of experience in public relations.
Proven success leading large-scale global PR campaigns.
Deep understanding of classic and digital media landscapes.
Established global network of editors, journalists, creators, and talent representatives.
Strong crisis communication, storytelling, and leadership skills.
Excellent project management and cross-functional collaboration abilities.

Nice To Haves

Experience in beauty, luxury, fashion, or lifestyle.
Multilingual abilities.
Experience in the American market.

Responsibilities

Define and own the Americas PR strategy to strengthen brand visibility, desirability, and authority.
Ensure PR narratives align with broader brand and communications strategies across the US market.
Build frameworks, playbooks, and processes that ensure PR excellence and consistency.
Advise the Founder and senior leadership on brand narrative and cultural storytelling.
Lead and evolve the PR function to establish benchmarks in storytelling, influence, and thought leadership.
Build and maintain relationships with global editors, key media, creators, and cultural voices.
Lead PR for major product launches, brand milestones, Founder initiatives, and purpose-driven campaigns.
Develop storytelling initiatives that reinforce brand values around innovation, inclusivity, and ethics.
Represent Huda Beauty in high-level communications, including Founder media preparation, interviews, messaging, and press opportunities.
Partner with internal communications to align internal narratives with external brand storytelling.
Champion brand journalism, social-first storytelling, and creator-driven earned media.
Monitor evolving media ecosystems, emerging platforms, and cultural storytelling trends.
Integrate non-traditional and cross-platform storytelling to maintain cultural relevance.
Partner with digital, social, and content teams to strengthen owned media channels that support earned narratives.
Explore emerging technologies, including AI-driven insights and predictive media tools, to enhance PR strategy and narrative targeting.
Develop and maintain crisis communication protocols and ensure readiness for rapid response.
Counsel leadership on sensitive issues, reputation risks, and high-stakes communications.
Define KPIs and reporting frameworks to measure PR impact, including media value, share of voice, and sentiment.
Own PR budget allocation and align investments with brand priorities.
Use analytics and social listening insights to optimize messaging, storytelling, and PR effectiveness.