Precision Oncology Marketing Manager - Healthcare Providers (HCP)
About The Position
The Marketing Manager – Healthcare Providers (HCP) within Abbott’s Cancer Diagnostics division is responsible for the strategy and execution of downstream, multichannel marketing tactics supporting market shaping and initial launches for the Precision Oncology product portfolio. The role includes conference strategy, digital medical education, key opinion leader engagement, and development of scientific and clinical content and messaging. The manager develops and executes plans with the Precision Oncology marketing team and collaborates with Sales, Medical Affairs, Product Management, Research and Development, Clinical Laboratory, and other stakeholders. The position also supports marketing analytics, data-driven decisions, operational planning, and tactical execution across multiple channels. This is a hybrid position requiring at least four days per week at an Abbott office in Madison, Wisconsin; San Diego, California; or Redwood City, California.
Requirements
- Bachelor’s degree in business administration, marketing, or a related field.
- At least 5 years of commercial healthcare marketing experience, such as in biotech, pharmaceuticals, or diagnostics.
- Commercial biotech launch experience.
- Ability to perform the essential duties of the position with or without accommodation.
- Authorization to work in the United States without sponsorship.
Nice To Haves
- MBA in marketing, business, or a related field.
- Oncology marketing experience.
- Experience in molecular residual disease (MRD) and/or liquid biopsy.
- Diagnostic, pharmaceutical, medical device, or healthcare marketing experience.
- Demonstrated ability to present to senior management and influence stakeholders at VP level and above.
Responsibilities
- Develop and execute marketing plans for commercial readiness and the evolution of precision oncology products.
- Lead multichannel marketing and communications strategies supporting the Precision Oncology portfolio, including molecular residual disease (MRD) and therapy selection tests for solid tumor indications.
- Partner with the marketing communications team on brand-specific multichannel campaign activation and optimization.
- Collaborate with Medical Affairs, Product Management, Clinical Laboratory, and other stakeholders to develop educational content for providers and patients and increase awareness of solutions.
- Take a leadership role in the brand planning process.
- Ensure product positioning, messaging, and campaigns are integrated into promotional assets and HCP marketing campaigns.
- Lead customer persona development for customer capture in digital and other channels.
- Analyze qualitative and quantitative data to understand the market and customer needs.
- Develop sales enablement tools and training content for the Precision Oncology field team, including promotion of Oncodetect and OncoExTra.
- Create messaging, positioning, and marketing content for provider segments.
- Collaborate with Commercial Analytics to develop analytical plans and measure promotional program effectiveness, efficiency, and return.
- Lead marketing messaging related to societal determinants of health in cancer.
- Provide day-to-day oversight of external agency partners and manage the budget.
- Participate in the field force advisory committee to gather insights on current and future HCP tactics and competitive intelligence.
Benefits
- Retirement savings plan with a high employer contribution.
- Career development opportunities.
- Health and wellness benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
