Practice Operations & Marketing Manager – Fee-for-Service Dental Office (Growth Role)

Atlanta Emergency Dentist/Marietta Dentist•Marietta, GA
•Onsite

About The Position

Marietta Dentist is a fee-for-service dental practice relocating to a new facility near Marietta Square and building a group of practices. The Practice Operations & Marketing Manager owns the office’s daily operations and the marketing that drives patient growth. This is an outcome-focused role reporting directly to the owner, with budget and authority to execute. As additional locations open, the role may grow to lead group operations. The role oversees practice performance, team leadership, systems and procedures, patient experience, vendors, supplies, facilities, and the transition into the new location. It also leads hands-on marketing, including online presence, reviews, local search, paid campaigns, social content, referrals, and tracking marketing performance.

Requirements

  • At least 3 years running operations in a dental, medical, or multi-unit service business, or a track record demonstrating equivalent ability.
  • Fluency in practice metrics, including production, collections, hygiene reappointment, case acceptance, and accounts receivable.
  • Hands-on digital marketing experience with measurable results, such as campaigns run, reviews grown, or a business social following built.
  • Comfort on camera and with filming other people.
  • Direct, organized approach and willingness to take ownership beyond narrowly defined duties.

Nice To Haves

  • Dental experience.
  • Familiarity with Open Dental.

Responsibilities

  • Manage daily production, collections, and schedule utilization, and monitor practice metrics.
  • Hire, onboard, train, schedule, and hold front-office and clinical-support staff accountable.
  • Document and improve systems and standard operating procedures to make results repeatable.
  • Manage the patient experience from the first call through final payment, including case-acceptance follow-up, financing, and unscheduled treatment.
  • Oversee vendors, supplies, and facilities, including the move to the new location.
  • Lead the practice’s marketing, including Google Business Profile, reviews, local SEO, paid search and social, and referral programs.
  • Create and post social media content from within the practice to build its brand.
  • Track cost per new patient, lead-to-appointment conversion, and new-patient volume by source, and shift spending toward effective channels.
  • Manage agencies and freelancers when appropriate while remaining accountable for results.

Benefits

  • Competitive base salary plus a performance bonus tied to new-patient volume and collections.
  • Direct access to the owner, without corporate or regional management layers.
  • Real budget and authority to execute.
  • Opportunity to help lead group operations as additional locations open.
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