Practice Manager

AEG Vision•Morgantown, WV

3d•Onsite

About The Position

The Practice Manager is the primary on-site leader responsible for creating a consistent, patient-centered, high-performing practice environment. The role leads through people, processes, service, technology, and business execution, supporting patient flow, service expectations, team coaching, operational priorities, and alignment with patient care standards, provider needs, and performance goals. The Practice Manager partners closely with the Optometrist and Field Leadership to support clinical service alignment, team development, operational consistency, patient handoffs, practice growth, and overall business success. The role requires leading in a fast-paced environment, interpreting performance trends, supporting adoption of systems and technology, and guiding the practice through changing business and patient care needs. AEG describes a culture focused on leadership development, internal growth, collaboration, authenticity, continuous learning, accountability, compassion, and giving leaders autonomy with support.

Requirements

At least 3 years of leadership experience in optical, healthcare, retail, hospitality, or a comparable service environment.
High school diploma or equivalent.
Optical technical knowledge or comparable healthcare, retail, or service leadership experience.
Ability to lead, coach, develop, and hold team members accountable.
Ability to guide team members across multiple practice functions and levels of experience.
Strong communication, coaching, observation, and follow-up skills.
Ability to analyze reports, trends, business gaps, patient feedback, and performance data.
Ability to connect business results to team behaviors, patient care, and operational execution.
Ability to think strategically while identifying specific behaviors, process gaps, and coaching opportunities.
Ability to manage competing priorities in a fast-paced patient care environment.
Ability to learn software quickly and support team adoption of current and future practice technology.
Adaptability in supporting evolving systems, tools, and AI-enabled technology in the practice.
Ability to partner effectively with Optometrists, District Managers, practice staff, and support teams.

Nice To Haves

Business, hospitality, healthcare, optical, or management education; equivalent experience may be considered.
Eyecare or optical practice leadership experience.
Optician certification.

Responsibilities

Lead daily practice operations, patient flow, staffing, scheduling, labor planning, service execution, and operational consistency.
Serve as the primary on-site floor leader, supporting team alignment, patient needs, service recovery, and real-time operational priorities.
Set clear expectations so staff understand daily priorities, responsibilities, patient care standards, and performance goals.
Partner with the Optometrist on exam flow, clinical support expectations, required medical services, patient handoffs, team readiness, and evolving service offerings.
Lead, coach, develop, recognize, and hold team members accountable for performance, patient care standards, service behaviors, and role expectations.
Support new-hire development, ongoing training, company initiatives, technology updates, process changes, and practice-level learning needs.
Reinforce patient service behaviors that build trust, support clear communication and timely follow-up, and create a smooth patient experience.
Monitor patient feedback, service trends, communication gaps, remake opportunities, and operational barriers affecting patient experience or business performance.
Review daily, weekly, and monthly results to identify trends, gaps, risks, and opportunities.
Partner with the District Manager on sales, margin, payroll, profitability, patient experience, operational goals, and practice growth.
Communicate business priorities in a way that connects results to team behavior, patient care, and operational execution.
Use reports, observations, and trend data to identify opportunities in patient access, optical service, staffing, payroll, patient experience, and operational efficiency.
Learn and adapt to practice systems, reporting tools, patient care technology, operational software, and evolving digital workflows.
Support team adoption of current and future systems, software updates, workflow changes, and AI-enabled tools.
Ensure operational accuracy across systems, patient transactions, benefit-related workflows, documentation, orders, reporting, communication, and service follow-through.
Support company policies, compliance expectations, asset protection, loss prevention, confidentiality, and operational standards.
Share best practices and support company initiatives that improve practice performance, patient care, team development, and operational consistency.
Perform other duties as needed and assigned by the field leader.