Practice Manager

AEG Vision•Fond Du Lac, WI
•Onsite

About The Position

At AEG, the Practice Manager leads the practice team to provide exceptional, patient-centered care and achieve business results. The role is the primary on-site leadership position and is accountable for a consistent, high-performing practice environment. The manager leads through people, processes, service, technology, and business execution, supporting patient flow, service expectations, team development, operational priorities, patient care standards, provider needs, and performance goals. The Practice Manager partners closely with the Optometrist and Field Leadership on clinical service alignment, team development, operational consistency, patient handoffs, practice growth, and overall business success. The role calls for leadership in a fast-paced environment, interpreting performance trends, supporting adoption of systems and technology, and guiding the practice through changing business and patient-care needs.

Requirements

  • At least 3 years of leadership experience in optical, healthcare, retail, hospitality, or a comparable service environment.
  • High school diploma or equivalent.
  • Optical technical knowledge or comparable healthcare, retail, or service leadership experience.
  • Demonstrated ability to lead, coach, develop, and hold team members accountable.
  • Ability to guide team members across multiple practice functions and experience levels.
  • Strong communication, coaching, observation, and follow-up skills.
  • Ability to analyze reports, trends, business gaps, patient feedback, and performance data.
  • Ability to connect business results to team behaviors, patient care, and operational execution.
  • Ability to think strategically while identifying specific behaviors, process gaps, and coaching opportunities.
  • Ability to manage competing priorities in a fast-paced patient-care environment.
  • Ability to learn software quickly and support team adoption of practice technology.
  • Adaptability in supporting evolving systems, tools, and AI-enabled technology in the practice.
  • Ability to partner effectively with Optometrists, District Managers, practice staff, and support teams.

Nice To Haves

  • Education in business, hospitality, healthcare, optical, or management; equivalent experience may be considered.
  • Eyecare or optical practice leadership experience.
  • Optician certification.

Responsibilities

  • Lead daily practice operations, patient flow, staffing, scheduling, labor planning, service execution, and operational consistency.
  • Serve as the primary on-site floor leader, supporting team alignment, patient needs, service recovery, and real-time operational priorities.
  • Set clear expectations and ensure staff understand daily priorities, role responsibilities, patient-care standards, and performance goals.
  • Partner with the Optometrist on exam flow, clinical support expectations, required medical services, patient handoffs, team readiness, and evolving service offerings.
  • Lead, coach, develop, recognize, and hold team members accountable for performance, patient-care standards, service behaviors, and role expectations.
  • Support new-hire development, ongoing training, company initiatives, technology updates, process changes, and practice-level learning needs.
  • Reinforce patient service behaviors that promote trust, clear communication, timely follow-up, and a smooth patient experience.
  • Monitor patient feedback, service trends, communication gaps, remake opportunities, and operational barriers affecting patient experience or business performance.
  • Review daily, weekly, and monthly results to identify performance trends, gaps, risks, and opportunities.
  • Partner with the District Manager on sales, margin, payroll, profitability, patient experience, operational goals, and practice growth.
  • Communicate business priorities to the team and connect results to team behavior, patient care, and operational execution.
  • Use reports, observations, and trend data to identify opportunities in patient access, optical service, staffing, payroll, patient experience, and operational efficiency.
  • Learn and adapt to practice systems, reporting tools, patient-care technology, operational software, and evolving digital workflows.
  • Support team adoption of current and future systems, software updates, workflow changes, and AI-enabled tools.
  • Ensure operational accuracy across systems, patient transactions, benefit-related workflows, documentation, orders, reporting, communication, and service follow-through.
  • Support company policies, compliance expectations, asset protection, loss prevention, confidentiality, and operational standards.
  • Share best practices and support company initiatives that improve practice performance, patient care, team development, and operational consistency.
  • Perform other duties as needed and assigned by the field leader.

Benefits

  • 401(k) with company match
  • Medical, dental, vision, life, short-term disability, and long-term disability benefits
  • Employee vision discount program
  • HSA/FSA
  • Paid time off
  • Paid holidays
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