Field Sales
About The Position
US Fertility, a national partnership of physician-led fertility practices, is seeking a Practice Liaison for its remote team in Charlotte, North Carolina. The role promotes fertility services and builds relationships with OB-GYN offices and other referring providers to strengthen partnerships and increase referrals. The position works with physicians, marketing colleagues, employers, and industry partners to develop territory strategies, deliver educational programs, and raise awareness of the organization’s services. The Practice Liaison uses market and competitive information, internal reporting, and referral data to manage territory activity and identify growth opportunities. The role also maintains provider account information in Salesforce, manages a territory budget, and reports on activity and results. The schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m. Eastern Time.
Requirements
- Bachelor’s degree in Business, Marketing, Healthcare, Liberal Arts, or Sciences.
- Time and territory management skills.
- Strong technical skills, including Microsoft Excel, Microsoft PowerPoint, Salesforce, and Power BI.
- Ability to use data to drive field priorities.
- Self-motivated and able to work independently.
- Demonstrated influence and negotiation skills.
- Excellent oral and written communication skills.
- Strong verbal, interpersonal, and listening skills.
- Must live within the geography of responsibility or within reasonable driving distance.
Nice To Haves
- Two years of experience in medical or service sales.
- Women’s healthcare pharmaceutical sales experience.
- Familiarity with the local market and health systems.
Responsibilities
- Visit OB-GYN offices and other referring providers to promote services, establish partnerships, and strengthen existing relationships. Visits may include office calls, luncheons, dinners, open house events, preceptorships, and meetings.
- Organize educational opportunities, such as webinars and seminars, for referring providers and potential patients.
- Use market and competitive intelligence and internal data to create and maintain a territory call routing plan.
- Maintain accurate records of visits, interactions, partnership activities, and provider account contact information in Salesforce.
- Tailor messaging and strategy to location-specific service differentiators, territory knowledge, and changing market factors.
- Conduct an annual territory competitive analysis and analyze market trends, competitor activities, and industry developments to inform strategies and identify growth opportunities.
- Work with practice physicians to establish individual account strategies and target accounts.
- Monitor referral volume, interpret reporting, identify data-driven insights, and adjust strategy and priorities accordingly.
- Leverage industry partners and local employers, as applicable, to enhance referrals, expand reach, and grow brand awareness.
- Work with the marketing team to design and deliver territory-specific provider collateral.
- Submit weekly activity reports and monthly expense reports, and manage the field territory budget.
- Present referral results and trends at quarterly director and physician meetings.
- Maintain professional, fertility, and technical knowledge through educational workshops, professional publications, and personal networks.
Benefits
- Medical, dental, and vision insurance for full-time employees.
- 401(k) with company match.
- Tuition assistance and professional development support.
- Performance-based bonus opportunities.
- Generous paid time off and paid holidays.
- Paid parental leave.
- Life and disability benefits.
- Fertility Discount Program.
- Employee wellness and recognition programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
