Field Sales

Shady Grove Fertility•Charlotte, NC

6d•Remote

About The Position

US Fertility is seeking a Practice Liaison for its remote team in Charlotte, North Carolina. The role supports the organization’s fertility practices by building and strengthening relationships with OB-GYN offices and other referring providers, increasing awareness of services, and growing referrals. The position works closely with practice physicians, marketing, industry partners, and local employers to develop territory-specific strategies and activities. The Practice Liaison manages a designated territory using market intelligence, referral data, and competitive analysis to prioritize field activity and identify growth opportunities. The role also organizes educational events for providers and potential patients, maintains provider-account information in Salesforce, prepares activity and expense reports, and presents referral trends at quarterly meetings. The schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m. Eastern Time. The position is described as remote, with the employee expected to live within the territory or a reasonable driving distance.

Requirements

Bachelor’s degree in Business, Marketing, Healthcare, or Liberal Arts and Sciences.
Must live within the geography of responsibility or within reasonable driving distance.
Time and territory management skills and familiarity with the local market and health systems.
Strong technical skills, including Microsoft Excel, Microsoft PowerPoint, Salesforce, and Power BI, with the ability to use data to guide field priorities.
Self-motivated and able to work independently.
Demonstrated influence and negotiation skills.
Excellent oral and written communication skills.
Strong verbal, interpersonal, and listening skills.

Nice To Haves

Two years of experience in medical or service sales preferred.
Women’s healthcare pharmaceutical sales experience preferred.

Responsibilities

Visit OB-GYN offices and other referring providers to promote services, establish partnerships, and strengthen existing relationships through office calls, meals, open houses, preceptorships, and meetings.
Organize educational opportunities, such as webinars and seminars, for referring providers and potential patients.
Use market and competitive intelligence and internal data to create and maintain a territory call-routing plan and achieve goals.
Maintain accurate records of visits, interactions, partnership activities, and provider account contact information in Salesforce.
Tailor messaging and strategy to local service differentiators, territory knowledge, and changing market factors.
Conduct an annual territory competitive analysis and analyze market trends, competitor activities, and industry developments to identify growth opportunities.
Work with practice physicians to establish account strategies and identify target accounts.
Monitor referral volume, interpret reporting, and use data-driven insights to prioritize activity and guide strategy.
Leverage industry partners and local employers, as applicable, to enhance referrals, expand reach, and grow brand awareness.
Work with the marketing team to design and deliver provider collateral tailored to local territory needs.
Deliver weekly activity reports and monthly expense reports, and manage the field territory budget.
Present referral results and trends at quarterly director and physician meetings.
Maintain professional, fertility, and technical knowledge through educational workshops, professional publications, and personal networks.