Practice Development Manager

Greenberg Traurig•Atlanta, GA

8d•Onsite

About The Position

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment. Join our Marketing Team as a Practice Development Manager located in our Atlanta, Houston, Miami or Phoenix Office. We are seeking a highly skilled professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate possesses strong problem-solving and decision-making abilities, ensuring efficiency and accuracy in every task. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent communication skills are essential for collaborating effectively across teams and delivering exceptional client service. With a client-focused mindset and an initiative-taking approach, you will play a critical role in driving success, anticipating needs, and providing strategic solutions. If you are someone who demonstrates initiative, adaptability, and innovation, we invite you to join our team. This role will be based in our Atlanta, Houston, Miami or Phoenix office and regular in-office presence is required for day-to-day operations, as well as for team meetings, training opportunities, and relationship building. This role reports to the Senior Practice Development Manager. Position Summary The Practice Development Manager will work closely with the global litigation practice marketing team and certain industry group teams, contributing to a broad range of business development and marketing activities, while also taking direct responsibility for managing specific litigation practice areas, and working as an integral part of the global marketing and business development team.

Requirements

Bachelor’s degree is required
Minimum 10-15 years marketing experience
Legal or professional services marketing experience highly preferred
High level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint)
Experience using firm-approved AI tools (e.g., Copilot, ChatGPT, or similar platforms) to support professional and managerial work, applying judgment to validate outputs and maintain accountability for final deliverables.
Models and promotes responsible AI use, including the adoption of emerging AI technologies, emphasizing privacy, confidentiality, and appropriate human oversight
A self-starter and team player, able to accept direction, yet work independently
Outstanding interpersonal and communication skills, both written and oral
Flexibility and adaptability in a fast-paced work environment
Strong client-first work ethic
Ability to effectively interface with all levels of personnel within the organization and with external clients
Strong attention to detail, and possesses excellent multi-tasking and organizational skills

Nice To Haves

Master’s or JD preferred

Responsibilities

Works with the global litigation practice/industry groups to support attorney requests
Assists in the deployment of programs and events hosted/sponsored by the firm, such as teleconferences, webinars, seminars and other events, including the development and production of marketing materials and on-site logistics
Works with creative services team to create ads and other collateral materials for charitable events and sponsorships; submits ads to organizations upon approval
Compiles information for directory and ranking authorities such as Chambers USA, Legal 500, Super Lawyers, Best Lawyers , etc.
Compiles information for proposals and requests for proposal (RFP), utilizing practice descriptions, experience databases, and client lists
Assists in distributing marketing materials, internal newsletters, press releases, seminar materials, client alerts and updates and other client communications, as needed
Ensures the flow of information from attorneys to marketing team, including as it relates to attorney biographies, practice area description updates, experience tracking news and activities data, press releases, etc.
Inputs data into relevant databases and makes sure information is stored/saved correctly
Submits requests to marketing intelligence for proposals and other projects
Supports marketing initiatives such as shareholder practice meetings, cross-marketing meetings or other office priorities
Provides excellent client service to internal and external clients
Collaborates with marketing and other business professionals throughout the firm across functions and teams
Works on other projects as assigned