PR Influencer Marketing Lead

Planhat•Pacific Palisades, CA

About The Position

The PR & Influencer Marketing Lead will build Planhat's earned-media and influencer function from the ground up. The role owns PR and influencer marketing end to end, including securing press and podcast placements, coaching executives for interviews and speaking opportunities, managing influencer and customer partnerships, and directing outside PR agencies. The goal is to increase Planhat's visibility and ensure the company is part of relevant conversations before prospective buyers begin searching. The Lead will develop a strong understanding of Planhat's products, positioning, and value, then use that knowledge to create pitches, bylines, and talking points. They will build relationships with journalists, podcast hosts, and industry voices covering B2B SaaS, technology, and AI; identify timely opportunities in online conversations; coordinate launches across events, podcasts, press, and content; and track coverage and share of voice to inform future pitching. Success means Planhat executives appear regularly in relevant press and podcasts, the company receives more requests for interviews and speaking opportunities, awareness increases among target accounts, and PR and influencer marketing operates as a systematic function.

Requirements

6–9 years of experience running press, PR, or influencer programs in-house at a B2B SaaS or technology company.
Demonstrated press placements and established media relationships.
Strong news judgment and the ability to write pitches that stand out.
Ability to build long-term relationships with journalists, podcast hosts, and influencers.
Comfort using AI tools for research, drafting, and monitoring, and building repeatable processes with them.
Ability to coach executives and other non-marketers to communicate authentically in interviews and on stage.
Ability to build a function from the ground up without an existing playbook or team.

Responsibilities

Develop a deep understanding of Planhat's products, positioning, and value, and translate it into pitches, bylines, and executive talking points.
Build and maintain relationships with journalists, podcast hosts, and industry voices covering B2B SaaS, technology, and AI.
Monitor tech Twitter/X and influencers shaping AI and B2B conversations, and identify timely opportunities for Planhat's CEO to participate.
Coordinate launches across events, podcasts, press, and content so each activity builds on the others.
Prepare and coach executives for press interviews, podcasts, and speaking opportunities.
Identify and manage influencer, creator, and customer partnerships from outreach through content creation and distribution.
Track coverage and share of voice, assess Planhat's presence in buyer conversations, and use findings to guide future pitches.
Brief and direct outside PR agencies, ensuring their pitches align with Planhat's story and their placements are effective.
Build repeatable systems to make PR and influencer marketing a sustainable function.