Influencer Marketing Account Lead
About The Position
Later is seeking an Account Lead to drive strategic client partnerships and deliver best-in-class influencer marketing programs. The role owns the success of key accounts by shaping integrated strategies, leading cross-functional execution, and ensuring campaigns deliver measurable business impact. The Account Lead serves as a senior client partner and internal leader, overseeing Account Managers and Coordinators, guiding strategic direction, and advising brands. The role combines client strategy, operational excellence, and team leadership to strengthen Later’s position as a partner in the creator economy.
Requirements
- 5+ years of experience in influencer marketing, social media, or digital campaign management, including direct client-facing experience.
- Proven ability to lead client strategy and deliver results against brand objectives.
- Strong management experience, including coaching, performance reviews, and day-to-day team leadership.
- Deep knowledge of social platforms, influencer best practices, and compliance requirements.
- Data-driven approach and ability to translate performance into actionable insights.
- Exceptional communication, presentation, and relationship-building skills.
- Track record of driving account growth and strengthening client partnerships.
Responsibilities
- Lead influencer marketing strategy development aligned with client objectives and measurable ROI.
- Build and nurture senior client relationships and serve as a trusted strategic advisor.
- Facilitate strategic business reviews and campaign reporting, translating performance into actionable next steps.
- Identify account expansion and upsell opportunities with Sales and Strategy.
- Contribute client insights and campaign expertise to RFPs and new-business pitches.
- Oversee multiple influencer campaigns from kickoff through wrap, ensuring quality, compliance, and measurable impact.
- Guide Account Managers in day-to-day client communications and campaign execution.
- Own campaign budgets, timelines, and deliverables, keeping projects on track and aligned with client commitments.
- Ensure campaigns meet FTC guidelines and platform standards while maintaining creative excellence.
- Monitor campaign KPIs, surface insights, and recommend performance optimizations.
- Partner with Social, Strategy, Creator Success, Paid Media, Product, and Sales to deliver integrated campaigns.
- Represent client and influencer feedback to inform platform improvements and future strategies.
- Collaborate across teams to embed innovation and elevate Later’s reputation with clients and the industry.
- Manage and mentor direct reports, building a high-performing, client-focused team.
- Coach Account Managers and Coordinators, provide performance feedback, and support their growth.
- Foster accountability, collaboration, and continuous learning.
- Anticipate risks and implement proactive solutions to remove team blockers.
- Stay current on industry trends, platforms, and cultural shifts, incorporating innovation into client strategies.
- Contribute thought leadership to position Later as a market leader in influencer and creator marketing.
- Build and maintain internal processes that support compliance and operational excellence across accounts.
Benefits
- Permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
