PPC Specialist

AdCellerant•Denver, CO

21h•Hybrid

About The Position

As a PPC Specialist at AdCellerant, you will be the strategic engine behind high-impact search and mobile campaigns for a diverse portfolio of SMB advertisers. We are looking for a data-driven optimizer with 1 to 2 years of hands-on Google Ads experience, who brings a team-first mindset to a high-velocity environment. Joining our Search Engine Marketing Team, you’ll do more than just monitor budgets; you’ll dive deep into bid management, keyword architecture, and ad copy testing to transform advertiser goals into measurable success. The ideal candidate thrives on the challenge of building and scaling numerous accounts simultaneously, takes full accountability for performance, and excels in a fast-paced, collaborative culture where speed and precision go hand-in-hand.

Requirements

1 to 2 years of demonstrated experience building, managing, and optimizing paid search campaigns in Google Ads
Experience with Microsoft Ads, Google Analytics, Google Tag Manager, or other paid media and analytics platforms preferred
Google Ads certification required or ability to obtain certification within the first 90 days
Strong understanding of paid search campaign structure, keyword research, ad copy, bidding strategies, budgets, pacing, and performance optimization
Experience reviewing campaign performance and making data-driven recommendations to improve results
Strong Excel or Google Sheets skills, including the ability to review, organize, and analyze campaign performance data
Basic knowledge of website structure, landing pages, tracking, HTML, and CSS preferred
Strong verbal and written communication skills with a high degree of professionalism and attention to detail
Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment
Ability to collaborate with team members across all levels of the organization
Prior experience with PPC management platforms, reporting tools, or workflow management systems preferred
Agency experience or experience managing multiple advertisers/accounts preferred
Currently legally authorized to work in the United States on a full-time basis.

Responsibilities

Build, launch, manage, and optimize paid search campaigns across Google Ads and Microsoft Ads
Develop keyword strategies, ad copy, audience recommendations, and campaign structures based on advertiser goals, budget, location targeting, and business needs
Review campaign setup, tracking, budgets, targeting, creative, and landing pages to ensure campaigns are accurate before launch
Monitor campaign pacing, spend, performance trends, and delivery issues to help ensure campaigns are managed efficiently and within expected pacing ranges
Make campaign and keyword optimization updates based on performance data, SEM best practices, and direction from SEM leadership
Analyze campaign performance and recommend changes to improve traffic quality, lead volume, conversion performance, cost efficiency, or advertiser goal achievement
Create and review campaign reports, performance summaries, and optimization updates for internal teams and partner-facing communication
Complete keyword research, competitive research, search term analysis, and other account reviews to support campaign strategy and performance improvements
Work within internal systems, dashboards, and workflows to manage campaign tasks, documentation, pacing checks, and account updates
Support campaign QA, troubleshooting, billing alignment, account access needs, tracking issues, and other operational items related to paid search management
Collaborate with SEM Managers, Account Management, Sales, Analytics, and other internal teams to support successful campaign execution and partner satisfaction
Stay current on paid search platform updates, automation tools, product changes, and best practices that impact campaign performance
Support testing and rollout of new paid search products, workflows, campaign types, and internal process improvements as needed
Other duties as assigned