PPC Analyst
About The Position
USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. They aim to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through brands like the USA TODAY NETWORK and Newsquest, they provide essential journalism, local content, and digital experiences. Their digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses. The company is seeking a data-driven, curious, and proactive PPC Analyst to join their high-impact client pods. This role involves being the engine behind campaign performance, owning optimization, uncovering insights, and driving measurable results across Paid Social and Display. The analyst will partner closely with Account Managers, focusing on turning data into smarter strategy, stronger performance, and continuous growth for clients.
Requirements
- 3+ years of hands-on experience managing and optimizing digital campaigns
- Strong expertise in Paid Social platforms (Meta, YouTube, Snapchat, TikTok) and Display
- Solid analytical skills with the ability to interpret complex data and act on it
- Advanced Excel skills and experience with reporting/analytics tools
- Ability to clearly communicate insights to both technical and non-technical audiences
- A proactive, self-starter mindset with strong attention to detail
- Bachelor’s degree in Marketing, Business, Economics, or related field
- 3+ years optimizing digital advertising campaigns
- 2+ years of analytics/reporting experience
Responsibilities
- Manage and optimize campaigns across Paid Social (Meta, YouTube, Snapchat, TikTok) and Display
- Continuously refine targeting, creative, and placements to improve ROI
- Monitor performance daily and act quickly on trends and opportunities
- Analyze campaign data to uncover insights and optimization opportunities
- Translate performance into clear, actionable recommendations
- Use data storytelling to explain what’s working—and what’s next
- Develop audience targeting strategies aligned to client goals
- Recommend creative enhancements in partnership with design teams
- Identify growth and expansion opportunities across channels
- Partner with Account Managers on client strategy and KPIs
- Work cross-functionally with Ad Ops, Sales, and Creative teams
- Contribute to client performance discussions with insights and recommendations
- Stay current on platform changes, trends, and emerging opportunities
- Test new approaches and bring forward innovative ideas
- Continuously improve processes and optimization strategies
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
