PPC/SEO Specialist

Tribute Technology

1d

About The Position

At Tribute Technology, we aim to make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities around the world celebrate life and pay tribute to those we love. Our comprehensive platform integrates software and technology to provide a fully integrated experience for all users, whether that is a family, a funeral home, or an online publisher. We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals across the US, Canada, Philippines, Ukraine, and India. As the PPC/SEO Specialist, you will play a critical role in managing and optimizing our clients' PPC and SEO strategies. This position requires a deep understanding of PPC and SEO best practices and strong communication skills. You will work closely with the Agency Manager and other digital marketing specialists to ensure our clients receive a seamless experience across marketing channels. This role is client-facing and demands an individual who can articulate PPC and SEO strategies in an easy-to-understand manner.

Requirements

• Deep understanding of PPC and SEO best practices.
• Strong communication skills.
• Ability to quickly assess underperforming SEO programs for the team, identify root-cause issues (technical, content, authority, or conversion), and implement a plan prioritized fixes that show measurable improvement in rankings, organic traffic, and lead quality.
• Advanced understanding of local search and Google Business Profile claiming and optimization.
• In-depth knowledge of GA4, Google Tag Manager, Google Ads, and Google Search Console.

Nice To Haves

• Experience with behavioral/in-bound marketing, including setting up automations.

Responsibilities

• Execute and optimize multiple Google Ad campaigns and accounts simultaneously.
• Assess underperforming SEO programs for the team, identify root-cause issues (technical, content, authority, or conversion), and implement a plan prioritized fixes that show measurable improvement in rankings, organic traffic, and lead quality.
• Define and adapt a documented, repeatable SEO process that includes baseline audits, clear success metrics, ongoing health checks, and action plans—ensuring SEO strategies are continuously adjusted based on data, competitive movement, and client performance.
• Set up and maintain tracking mechanisms to measure and report on the performance of Google Ad campaigns.
• Perform local search optimization, including Google Business Profile claiming and optimization.
• Serve as a client-facing expert, discussing SEO and PPC strategies in a clear and understandable way.
• Work closely with the Agency Manager and other digital marketing specialists to deliver accurate and timely reports.
• Utilize in-depth knowledge of GA4, Google Tag Manager, Google Ads, and Google Search Console to enhance client campaigns and strategies.
• Prepare comprehensive reports to showcase results and provide recommendations to clients.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees