SEO Specialist

Veracity Insurance Solutions, LLC•Pleasant Grove, UT

2d•Remote

About The Position

Veracity Insurance Solutions is hiring an SEO Specialist to support organic growth across an assigned portfolio of brands and products. Reporting to the SEO Manager, you’ll work closely with Writers, Editors, Designers, Product Marketing Managers, Partnerships, Social, Video, Paid Media, and development partners to improve search visibility, attract qualified organic traffic, and support conversion goals across the funnel. This remote role is built for someone who can move comfortably between keyword research, content planning, technical SEO, reporting, testing, and emerging AI-influenced search strategy. You’ll own your portfolio, turn insights into action, and help drive meaningful organic growth across the business.

Requirements

3+ years of hands-on SEO experience owning strategy and execution
Strong depth in technical SEO, on-page SEO, keyword research, content strategy, reporting, and site audits
Proven experience improving organic performance through SEO campaigns; B2B experience is a plus
Working knowledge of WordPress and core SEO tools including GA4, Google Search Console, Ahrefs, Semrush, Moz, and Screaming Frog
Familiarity with backlinks, link building, and digital PR best practices
Understanding of how AI is reshaping search and experience using AI to improve SEO workflows or outcomes
Strong project management, prioritization, and stakeholder communication skills
GA4 certification, or willingness to complete it soon after hire
Curiosity, accountability, and the ability to manage work with minimal oversight

Responsibilities

Own SEO strategy and execution for an assigned portfolio of brands/products
Conduct recurring SEO, content, technical, and competitor audits and turn findings into prioritized action plans
Build and manage content runways, optimization plans, refresh opportunities, and briefs for new and existing pages
Partner cross-functionally to improve rankings, traffic, engagement, and conversion performance
Execute and support technical SEO improvements across metadata, crawlability, indexation, internal linking, schema, site structure, and overall site health
Maintain topic clusters, internal linking strategies, and on-page optimization across landing pages and blog content
Use reporting and performance analysis to spot issues early, QA data, and recommend next steps
Contribute to testing, backlink opportunities, digital PR support, and off-site visibility efforts
Apply practical AI-assisted workflows that improve research, execution speed, and search visibility without sacrificing quality or judgment
Required to perform other duties as requested, directed, or assigned