PPC/LSA Specialist

One Hour Heating & Air Conditioning•Ramsey, MN

About The Position

The PPC / LSA Specialist is responsible for planning, executing, and optimizing all paid digital advertising across Northern One Hour Heating & Air, Northern Benjamin Franklin Plumbing, and Northern Mister Sparky Electric. This includes Google Ads (Search, Display, and Performance Max), Local Services Ads (LSA), and paid social campaigns. The ideal candidate is a data-driven paid media expert who understands the urgency of home services marketing.

Requirements

Must fit Northern Core Values: ◦ Our Northern Family: We work as a team, care for one another, and have fun. ◦ Help Others: We are passionate about helping others. ◦ Do the Right Thing: We're not perfect, but we always do what's right. ◦ Eager to Grow & Learn: Always reaching and growing to master our craft.
Deeply analytical.
Urgency-oriented and understands that home services PPC is time-sensitive and high-stakes.
Proactive and resourceful that can identify problems and solutions before being asked.
Excellent written communication for ad copy and stakeholder reporting.
Highly organized with the ability to manage multiple accounts and campaigns simultaneously.
Self-motivated and comfortable working with a high degree of ownership.
Detailed oriented.
Collaborative and transparent that communicates results honestly, good or bad.
Dedicated to continuous learning and professional growth in paid media.
Acts with integrity, honesty, and confidentiality at all times.
Bachelor's degree in Marketing, Advertising, Business, or a related field or equivalent hands-on experience.
Minimum 2-4 years of experience managing Google Ads campaigns, including Search and Local Services Ads.
Google Ads certification (required). Performance Max and Measurement certifications are a plus.
Demonstrated experience managing budgets of $10,000+/month across multiple accounts.
Deep knowledge of Google Ads interface, bidding strategies, audience targeting, and ad extensions.
Experience with Local Services Ads (LSA), including lead management, dispute process, and Google Guaranteed compliance.
Proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking setup.
Experience with Facebook/Instagram paid advertising. Campaign creation, audience targeting, and optimization.
Familiarity with Monday.com or similar project management tools preferred.
Home services industry experience is a significant plus.
Experience with Microsoft Office (Word, Excel, Outlook).
Willing to invest in ongoing certifications and professional development.
Must pass a background check and drug screen.

Nice To Haves

Google Ads certification (required). Performance Max and Measurement certifications are a plus.
Familiarity with Monday.com or similar project management tools preferred.
Home services industry experience is a significant plus.

Responsibilities

Build, manage, and optimize Google Ads campaigns across all three brands including Search, Display, and Performance Max.
Manage and optimize Local Services Ads (LSA) accounts maintain Google Guaranteed status, monitor lead quality, and dispute invalid leads.
Monitor daily ad spend, pacing, and performance across all accounts to ensure budgets are used efficiently.
Conduct ongoing keyword research, add new opportunities and consistently expand and refine negative keyword lists.
Write, test, and optimize ad copy including responsive search ads, headlines, and ad extensions.
Monitor and improve Quality Scores, click-through rates, and conversion rates across all campaigns.
Set up, verify, and troubleshoot conversion tracking (phone calls, form submissions) using Google Tag Manager and Google Ads.
Manage paid social campaigns on Facebook and Instagram targeting, creative direction, bidding, and optimization.
Analyze campaign data and provide regular performance reports to the Marketing Manager, including cost per lead, ROAS, and budget utilization.
Stay current on Google Ads updates, algorithm changes, LSA policy changes, and paid media best practices.
Collaborate with the Digital Marketing Manager on landing page strategy to maximize paid traffic conversion.
Manage paid media budgets across all three brands with a 20% marketing budget target in mind.
Maintain detailed campaign tracking in Monday.com document every active campaign, budget, and performance metric.
Attend and participate in Marketing L-10 meetings and present paid media results.
Other duties as assigned.