PPC and Lead Generation Specialist

Industrial Distribution Corporation•Addison, TX

21h

About The Position

The PPC & Lead Generation Specialist is responsible for developing, managing, and optimizing paid media strategies to drive high-quality leads, improve conversion performance, and accelerate revenue growth through data-driven campaign execution. This role requires hands-on experience with HubSpot.

Requirements

2–5 years of experience managing PPC campaigns with a focus on lead generation
Proven track record of improving lead quality while reducing cost-per-lead
Strong understanding of paid media best practices, conversion optimization, and landing page performance
Analytical mindset with proficiency in interpreting PPC metrics, HubSpot analytics, and CRM data
Strong writing and communication skills along with a collaborative, data-driven approach
Hands-on experience with HubSpot Marketing Hub (campaigns, workflows, reporting) – preferred

Nice To Haves

Experience with B2B lead gen funnels – preferred
Google Ads and/or HubSpot certifications – preferred
Broader digital marketing or SEO experience – preferred

Responsibilities

Develop, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other channels to drive qualified leads
Manage full-funnel HubSpot workflows, including campaign setup, tracking, lead routing, and reporting
Write compelling ad copy and conduct keyword research, audience targeting, A/B testing, and competitive analysis to continuously improve performance
Monitor daily performance metrics and make proactive optimizations to reduce CPL and increase ROI
Plan and manage advertising budgets, forecasting spend and lead volume based on historical performance and market trends
Track, analyze, and report on key metrics, including MQLs, opportunities, conversion rates, and pipeline contribution
Own and optimize Google Shopping Ads strategy, including product feeds, compliance, and performance
Monitor website analytics and recommend improvements based on data insights
Build and optimize HubSpot landing pages, conversion paths, CTAs, and forms to maximize lead generation and conversions
Improve user experience and lead capture through continuous optimization and performance analysis
Develop and manage lead nurture programs aligned to buyer stages and personas
Implement and continuously optimize lead scoring models in HubSpot
Ensure accurate lead routing, qualification criteria (MQL/SQL definitions), and CRM hygiene across HubSpot and CallRail
Analyze funnel performance to identify and address conversion gaps
Work closely with sales to align feedback, lead quality, and conversion improvement opportunities
Build and maintain HubSpot dashboards with actionable insights and performance trends
Ensure accurate attribution through UTMs, tracking, and platform integrations
Identify opportunities to improve lead quality, campaign efficiency, and overall marketing performance