PPC Analyst

USA TODAY Co.

23h•Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. They seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through their trusted brands, including the USA TODAY NETWORK and Newsquest, they provide essential journalism, local content, and digital experiences. Their digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. LocaliQ is looking for a PPC Analyst Account Manager to build, maintain, and grow client relationships by managing advertising campaigns across multiple platforms (e.g., Google, Meta, Simpli.fi, TikTok, Snapchat, LinkedIn). The primary focus is to help clients achieve and exceed their marketing goals through strategic planning and data-driven analysis. This role serves as the primary point of contact for client needs, partners closely with sales, and delivers solutions that maximize ROI. The role requires adaptability in a fast-changing marketing landscape, collaborating across teams, adjusting strategy as needed, and keeping programs responsive to client priorities.

Requirements

Ability to quickly master business processes, marketing and technology concepts
Demonstrated expertise in customer relationship management
Mastery of key technologies and systems to review and advise on digital marketing campaigns
Advanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etc.
Strong technical skills to recommend, adjust, and continually improve campaigns across their lifecycle.
Experience with digital marketing publishing systems and related workflows.
Excellent verbal and written communication skills
Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business
Proven track record in relationship building and account management
Works efficiently and continuously improves processes and workflows
Moderate Excel and PowerPoint skills required
Marketing Concepts & Digital Marketing Acumen: pay-per-click, programmatic display, social, email marketing, and tracking concepts (Analytics (GA4), Leads, etc)
Customer Focused
Proactive, creative, and analytical thinking
Business Process & Technology Acumen
Team Collaboration
Conflict Management
Flexible With Change Management
Proven Success in implementing ideas in a fast-paced environment
Attentive To Detail
Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
5+ years hands-on experience managing online/digital advertising campaigns
6+ years of client facing service/account management experience
Google Ads & Google Analytics Certified
A collaborative leader who sets the standard and stays composed while resolving complex issues

Responsibilities

Own client relationships by building trust, communicating transparently, and delivering results against shared business objectives.
Align on goals, manage expectations, and coordinate internal partner teams to deliver the agreed approach.
Run regular performance reviews (weekly/monthly) that connect results to client goals and clearly communicate wins, risks, and next steps.
Translate client objectives into media strategies and campaign implementation plans.
Partner with Sales and Optimization to execute strategy, optimize performance, and exceed client business goals.
Advise clients on near-term and upcoming strategies to improve performance and results.
Maintain a consistent marketing message across channels (search, display, social, and owned/operated digital and print).
Use CRM, ad platforms, and LocaliQ proprietary tools daily to manage workflows and support campaign execution.
Monitor daily performance, identify trends, discuss results with clients, and recommend optimizations and new tactics.
Coordinate with ad operations and digital solutions teams to deliver on client objectives and resolve issues quickly.