PPC Client Strategist
USA TODAY Co.
•$55,000 - $75,000
About The Position
LocaliQ is seeking a Digital Marketing Client Strategist to manage and grow client advertising programs across paid search (PPC), display, social media advertising, and digital/print media. This role is ideal for a results‑driven, client‑focused professional who enjoys combining campaign strategy, data analysis, and relationship management. In this post‑sales role, you’ll serve as the primary client contact, ensuring campaigns are optimized to exceed performance goals while maximizing return on investment (ROI).
Requirements
- Strong knowledge of digital advertising platforms including PPC, display, social media ads, and analytics
- Experience managing client‑facing digital marketing accounts
- Ability to interpret performance data and make strategic campaign recommendations
- Excellent verbal and written communication skills
- Proven track record in relationship management and account growth
- Comfort working in fast‑paced, performance‑driven environments
- Ability to manage multiple campaigns and priorities simultaneously
- Proficiency with Google Ads, Google Analytics / GA4, Excel, and PowerPoint
- Bachelor’s degree in Marketing, Business, Advertising, Communications, or related field
- 2+ years managing digital advertising campaigns
- 3+ years client‑facing account management or ser
Responsibilities
- Own the post‑sale client relationship and serve as the primary day‑to‑day contact
- Partner closely with Sales to deliver results aligned to shared revenue and growth goals
- Develop and manage multi‑channel digital advertising strategies (Search, Display, Social, O&O)
- Lead recurring performance reviews (weekly, monthly) translating metrics into actionable insights
- Analyze campaign data, trends, and KPIs to optimize performance and ROI
- Collaborate with post‑sales optimization, ad operations, and digital solutions teams
- Ensure consistent branding and messaging across paid and organic digital channels
- Proactively identify growth opportunities, optimization strategies, and new marketing solutions
- Maintain daily proficiency in CRM systems, paid advertising platforms, and proprietary tools
- Act as liaison between clients and backend delivery teams to meet and exceed objectives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
