Power Equipment Sales Specialist

Rural King•Fairlawn, VA

About The Position

Rural King is seeking a Power Equipment Sales Specialist to provide expert product knowledge and customer service while driving sales across its power equipment departments. The role supports customers throughout the equipment lifecycle, including sales, financing, delivery, service, and warranty. Products include tractors, attachments and implements, zero-turn and riding lawn mowers, UTVs, utility trailers, and related parts and accessories. The specialist helps customers select appropriate equipment, provides recommendations and demonstrations, supports financing, manages special orders, and maintains accurate customer and sales information. The position also involves equipment inventory and lifecycle records, pre-delivery inspections, receiving and moving equipment, merchandising, coordinating service and repairs, processing service and warranty documentation, and supporting customers through delivery and after-sale service. The specialist trains associates, maintains clean work areas, uses store technology, participates in cross-training, and performs other duties as assigned. Rural King offers hands-on training, product knowledge, and opportunities to build a retail career. The position includes competitive pay and may provide overtime pay to eligible associates in compliance with applicable laws. Exact compensation depends on factors including geographic location, education, certifications, experience, job level, shift, and organizational needs.

Requirements

Strong knowledge of power equipment and its applications.
Ability to meet sales goals, build customer relationships, and recommend products based on customer needs.
Strong communication, customer service, problem-solving, and active listening skills.
Ability to explain technical product information clearly.
Strong attention to detail and ability to manage multiple priorities in a fast-paced retail environment.
Ability to stand and walk for extended periods.
Ability to lift, push, and/or pull up to 50 pounds.
Ability to use ladders, pallet jacks, forklifts, and other equipment.
Ability to communicate effectively with customers and associates.
Close vision required for computer-related activities.

Nice To Haves

Retail sales, power equipment, agricultural equipment, lawn and garden, tractor, UTV, or related experience.
Experience with CRM, Salesforce, POS, or retail technology.

Responsibilities

Help customers select equipment based on their needs, application, and budget.
Provide product recommendations, demonstrations, and financing support.
Manage special orders and maintain accurate customer and sales information in Salesforce.
Build customer relationships and support sales goals through knowledgeable, solution-focused service.
Maintain accurate equipment inventory and customer lifecycle records in store systems and Salesforce, including sales, service, delivery, and warranty information.
Complete pre-delivery inspections on applicable equipment.
Assist with receiving, moving, displaying, and delivering equipment.
Maintain equipment displays, signage, and outdoor merchandising to company standards.
Coordinate service and repairs with mechanics, parts associates, and mobile technicians.
Process service documentation, including cases, parts requests, work orders, and warranty claims.
Support customers throughout the delivery, service, and warranty process.
Promote safe equipment operation and proper maintenance.
Train associates on power equipment products and customer needs.
Maintain clean and organized equipment and shop areas.
Use computers, tablets, Salesforce, POS systems, and handheld devices.
Participate in cross-training and perform other duties as assigned.