Physician Relations Manager

UMass Memorial Health•Worcester, MA

3d•$98,862 - $177,944

About The Position

Reporting to the Senior Director of Physician Referral Services, the Physician Relations Manager advocates for growth, network development, and access by building positive relationships with referring physicians in the community, senior leadership, service line physicians, and other stakeholders. The role manages outreach to strengthen relationships with community-based providers and their office staff, grow volume, increase managed care network participation, and facilitate meetings between executives, service line specialists, and community-based referral sources. The position provides feedback and recommendations, identifies organizational growth opportunities, and escalates system issues through appropriate channels. The position is the primary sales and marketing contact for referring physician offices and promotes awareness of UMass Memorial Medical Center’s capabilities and quality. It develops outreach strategies, profiles referring offices, maintains complaint and referral information, reviews referral and related data to identify growth opportunities, visits physician offices, monitors competitors, and reports referring-provider needs and system issues to leadership. The role also coordinates promotional, educational, and relationship-building activities with internal teams and community practices.

Requirements

Bachelor’s degree.
At least five years of experience in health care, a physician services environment, or hospital outreach.
Strong interpersonal, verbal, written communication, and organizational skills, with the ability to work with minimal direction and effectively present gathered information.
Strong analytical and problem-solving skills.
Ability to conceptualize ideas and develop an execution plan.
Valid driver’s license and ability to travel to off-site locations.
Ability to manage multiple projects simultaneously with strong attention to detail and accuracy.

Nice To Haves

Prior sales and marketing experience in the medical field.

Responsibilities

Serve as the primary sales and marketing contact for referring physician offices, strengthening relationships among UMass Memorial executives, service line providers and specialists, community-based specialists, and primary care physicians in central Massachusetts.
Increase referral sources’ awareness of UMass Memorial Medical Center’s depth, breadth, and quality across the primary and secondary service areas.
Develop, execute, and update strategies for achieving system objectives, including increasing awareness of managed care network participation, employment opportunities, and specialty and subspecialty capabilities.
Collaborate with senior executives, Marketing, Physician Referral Services, and the Office of Clinical Integration to identify key physicians, groups, and practices and enhance the referral database.
Use Salesforce, SharePoint, and other appropriate tools to maintain profiles of visited offices and a central database of referring physician complaints and system-level issues.
Summarize complaint and issue trends for senior management, escalate complaints to appropriate departments, and work with senior management to ensure they are addressed.
Analyze referral, inpatient admission, and transfer data with executives and other stakeholders to identify physician groups and areas for incremental growth.
Track outreach activity, develop plans to reduce referral leakage, monitor outreach initiatives, and support referral growth.
Visit referring physicians and office staff to promote clinical services, managed care network participation, and employment opportunities; identify new referral sources and barriers to access or service.
Monitor competitors in the primary and secondary service areas, identify opportunities, and report findings to leadership.
Report referring physicians’ needs, access and communication concerns, service issues, and departmental strengths to executives and service line leadership; provide recommendations as appropriate.
Work with Marketing to promote new physicians and services.
Participate in routine outreach updates with senior executives and relevant organizational teams.
Facilitate meetings between senior executives, service line specialists, and referring physicians or practices.
Coordinate activities to improve relationships among physicians, office staff, the health system, and service lines, including speaking and educational opportunities for practices.
Comply with applicable regulatory requirements, including EMTALA, HIPAA, Joint Commission, and Department of Public Health requirements.