Physician Relations Manager

UMass Memorial Health•Worcester, MA

About The Position

Reporting to the Senior Director of Physician Referral Services, the Physician Relations Manager advocates for growth, network development, and access by building positive relationships with community referring physicians, senior leadership, service line physicians, and other stakeholders. The role manages outreach to community-based providers and office staff to strengthen relationships, increase volume and managed care network participation, and facilitate meetings between executives, service line specialists, and referral sources. The manager provides feedback and recommendations, identifies organizational growth opportunities, and escalates system issues through appropriate channels. The position serves as the primary sales and marketing contact for referring physician offices across central Massachusetts. It develops and updates strategies to meet system objectives, promotes awareness of the Medical Center’s and member hospitals’ capabilities and opportunities, maintains referral and office-visit information, and analyzes referral and admission data to identify opportunities for growth. The role conducts regular office visits, identifies access and service barriers, develops new referral sources, monitors the competitive environment, reports physician feedback to leadership, and coordinates outreach, meetings, and educational activities. The position is scheduled Monday through Friday, 8 a.m. to 5 p.m., for 40 hours per week. The stated hiring range is $98,862.40–$177,944.00 for a full-time schedule; final compensation may vary based on scheduled hours, experience, skills, qualifications, and internal equity. A signing bonus may be available, with eligibility confirmed during the interview process.

Requirements

Bachelor’s degree.
At least five years of experience in health care, a physician services environment, or hospital outreach.
Strong interpersonal, verbal, and written communication skills.
Organizational skills and the ability to work with minimal direction, including effectively presenting gathered material.
Strong analytical and problem-solving skills.
Ability to conceptualize ideas and develop an execution plan.
Valid driver’s license and ability to travel to off-site locations.
Ability to manage multiple projects simultaneously with strong attention to detail and accuracy.

Nice To Haves

Prior sales and marketing experience in the medical field.

Responsibilities

Serve as the primary sales and marketing contact for referring physician offices and strengthen relationships among executives, service line providers and specialists, community specialists, and primary care physicians.
Increase referral sources’ awareness of the organization’s depth, breadth, and quality across its primary and secondary service areas.
Develop, propose, execute, and continually update strategies for achieving system objectives, including promoting managed care network participation, employment opportunities, and specialty and subspecialty capabilities.
Collaborate with senior executives, Marketing, Physician Referral Services, and the Office of Clinical Integration to identify key physicians, groups, and practices; enhance the referral database with physician and facility information.
Maintain profiles of visited offices using Salesforce, SharePoint, or other appropriate tools, and maintain a central database of referring physician complaints and system-level issues.
Summarize complaint trends for senior management, escalate complaints to appropriate departments, and work with senior management to ensure issues are fully addressed.
Analyze referral, inpatient admission, and transfer data with executives and organizational partners to identify physician groups and areas for incremental volume growth.
Track outreach activity, develop plans to reduce referral leakage, monitor outreach initiatives, and support growth in referrals.
Visit referring physician offices and staff in the community to promote clinical services, managed care network participation, and employment opportunities.
Identify access and service barriers and customer service improvements, strengthen physician relationships, and develop new referral sources.
Monitor the primary and secondary service areas for competitor strengths and weaknesses, identify opportunities, and report findings to leadership.
Report referring physicians’ needs, including access, service, communication concerns, and departmental strengths, to executives and service line and medical center leadership; make recommendations as appropriate.
Work with Marketing to promote new physicians and services.
Participate in routine outreach updates with senior executives and representatives of the Office of Clinical Integration, Managed Care Network, and Marketing.
Facilitate meetings between senior executives, service line specialists, and referring physicians or practices.
Coordinate activities to improve relationships among physicians, office staff, the health system, and service lines, including speaking and educational opportunities for practices.
Comply with applicable regulatory requirements, including EMTALA, HIPAA, Joint Commission, and Department of Public Health requirements.