Physician Relations Liaison

University of Arkansas System•Little Rock, AR

About The Position

The Physician Relations Liaison at the University of Arkansas for Medical Sciences (UAMS) fosters and maintains relationships with community physicians to support targeted hospital and specialty service line growth goals. The Liaison bridges physicians and UAMS service lines by identifying needs, presenting value-added solutions, and driving engagement. The position works with leadership to track growth metrics, address challenges, and ensure alignment with organizational objectives. The role focuses on building and nurturing physician relationships, coordinating sales activity, supporting service line growth, and resolving issues affecting physician engagement. The Liaison researches physician clients and market information, conducts visits and sales calls, maintains encounter records, and reports activity and progress to leadership.

Requirements

  • Bachelor's degree required; equivalent experience of four years of professional-level work may be considered in lieu of a degree.
  • At least three years of sales experience.
  • Excellent verbal and written communication skills.
  • Strong interpersonal skills to build and maintain positive working relationships with physician office staff, hospital departments, and other providers.
  • Advanced analytical and critical-thinking abilities to assess needs and develop solutions.
  • Initiative and judgment to handle organizationally and politically sensitive situations.
  • Strong follow-through and results tracking to meet measurable targets.
  • Conflict management and change facilitation skills.
  • Ability to maintain strict confidentiality in job-related matters.
  • Proficiency in computer software and account management tools.
  • Familiarity with the stages of a sales call, including opening, probing, proving, closure, and securing commitments.
  • Knowledge of Stark, antitrust, and kickback laws and their application in communications.
  • Excellent time-management and organizational skills.

Nice To Haves

  • Sales experience in physician recruitment, medical sales, or pharmaceutical sales.

Responsibilities

  • Understand and execute growth goals to achieve monthly, quarterly, and annual metrics.
  • Provide weekly, monthly, and quarterly reports to leadership, including input into operating reports on sales encounters and activity tracking; develop bridge plans with leadership when metrics are not being met.
  • Spend the majority of time building and nurturing existing and new relationships with physicians and key individuals, identifying needs, and presenting ways UAMS service lines can add value.
  • Research physician clients and gather market and specialty information; create physician and practice profiles before initial visits.
  • Conduct routine sales calls and visits with community physicians and their staff within established guidelines, coordinating internal sales activities with other service areas such as laboratory, radiology, and outpatient services.
  • Maintain excellent working relationships with physicians and staff, facilitate problem resolution, and use communication tools suited to individual physician preferences.
  • Report issues to the Sr. Director, Service Line Directors, and Hospital Leadership to identify root causes and drive resolution; respond promptly to situations requiring immediate attention as directed by administration.
  • Participate in monthly meetings with service line directors and hospital personnel to coordinate activities, share visit insights, and set target lists for future sales efforts.
  • Maintain issue and status logs from meetings and provide appropriate follow-up.
  • Maintain an encounter file of visits and discussions using an account management platform to support prompt follow-up and monitoring.

Benefits

  • Medical, dental, and vision plans for qualifying staff and family.
  • Holiday, vacation, and sick leave.
  • Education discount for staff and dependents (undergraduate only).
  • Retirement contribution matched by UAMS up to 10%.
  • Basic life insurance up to $50,000.
  • Career training and educational opportunities.
  • Merchant discounts.
  • Concierge prescription delivery on the main campus when using the UAMS pharmacy.
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