Physician Referral Liaison

Midwest Vision Partners • Cleveland, OH

32d • Hybrid

About The Position

This role is a mixture of remote and onsite work. 3-4 days will be out in the field assisting the West Cleveland and Sandusky Territory.

Midwest Vision Partners (MVP) is seeking a high-performing Affiliate Liaison to drive new patient growth by strengthening and expanding referral relationships. This role serves as a trusted connector between referring providers and our clinical teams-removing barriers, improving access, and supporting sustainable referral growth.
The Affiliate Liaison represents the full scope of services offered by our physician practices, primarily calling on optometrists (approximately 80%) while also engaging other referring providers across the market. This role blends relationship management with disciplined sales execution, data-driven territory management, and deep provider-level knowledge.
This job description is not intended to be an exhaustive list of duties, responsibilities, or activities.

Requirements

• Bachelor's degree
• 3+ years of experience in medical sales, healthcare liaison, provider relations, or a related field
• Demonstrated ability to manage a territory and drive measurable growth
• Comfort using CRM systems, data, and performance metrics
• Strong communication, organization, and follow-through skills

Nice To Haves

• Ophthalmology, optometry, or specialty healthcare experience strongly preferred
• Consultative, credible, and professional in the field
• Comfortable having growth-focused conversations
• Detail-oriented and disciplined in execution
• Curious and motivated to continuously learn clinical concepts
• Collaborative partner to physicians, practices, and operations teams

Responsibilities

• Grow and retain referral volume within an assigned territory
• Proactively identify new referral opportunities and at-risk accounts
• Segment and manage referral sources by pipeline stage (new, developing, established, declining)
• Execute a disciplined territory plan aligned with growth priorities
• Develop a strong understanding of the providers represented, including specialties, clinical strengths, and access
• Articulate the practice's value proposition clearly and credibly to referral partners
• Maintain working knowledge of disease states, treatment pathways, and service lines
• Understand local market dynamics and competitive landscape
• Conduct high-quality, purpose-driven field visits
• Move beyond "check-in" conversations to value-based discussions
• Address barriers to referral growth by collaborating with scheduling, call center, and practice teams
• Support transitions such as provider onboarding or retirements to ensure continuity
• Accurately log activities, insights, and follow-up in CRM tools
• Use data and dashboards to guide prioritization and track performance
• Monitor referral trends and escalate risks or opportunities proactively
• Meet or exceed defined activity and growth targets

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level