Physician Liaison

American Oncology Network•Houston, TX

4d•$66,424 - $100,756

About The Position

The Physician Liaison builds and maintains relationships with physicians, referral sources, hospitals, community organizations, and strategic partners across an assigned territory to increase referrals and support practice growth. The role involves regular visits to physician offices and hospitals, community outreach, planning and attending educational programs and events, and assisting new physicians with practice building. The liaison adapts regional marketing plans to changes in physicians, insurance, services, and market conditions, and works with the Company’s Marketing Department to develop regional marketing materials. The position analyzes territory and competitive data, identifies referral targets, plans territory routing, forecasts market trends, maintains industry contact databases in a CRM, and prepares reports and presentations. It also oversees local marketing, advertising, sponsorships, budgets, and community outreach. The role requires compliance with applicable laws, safety requirements, HIPAA, patient-care requirements, and company policies. Travel is 26–50%; standard hours are Monday through Friday, 8:00 AM to 5:00 PM, with occasional weeknight or weekend events and programs.

Requirements

At least four years of experience in the oncology industry and/or medical outside sales.
Deep understanding of physician practice operations.
CRM experience.
Experience working across multiple geographies in a virtual work environment using technology and communication tools.
Demonstrated ability to build and execute integrated business development plans across a geographic market.
Outstanding communication skills and ability to influence with or without authority and adapt interpersonal style to varied stakeholders.
Ability to be flexible and adaptable in a fast-paced environment.
Ability to work independently and as part of a team.
Strong Microsoft Office skills, including PowerPoint, Word, and Excel; expertise in Word, Excel, PowerPoint, and Outlook is required.
Strong customer service, responsiveness, attention to detail, and time-management skills.
Critical thinking, problem-solving, analysis, decision-making, planning, organizational skills, and independent judgment.
Interpersonal effectiveness, emotional intelligence, diplomacy, tact, conflict management, delegation skills, and diversity awareness.
Ability to handle sensitive and confidential material and emotionally charged matters effectively.
Good command of English and effective oral, written, and presentation communication; active listening and balanced feedback skills.
Strong customer focus, business and political acumen, collaboration, and ability to build effective physician, employee, and community relations.
Ability to manage time, competing priorities, stress, and professional development; self-motivated and able to work independently with limited supervision.
Ability to work remotely effectively as required and manage competing demands in a fast-paced, multi-site environment.
Valid state driver’s license for travel to satellite offices and offsite meetings, and compliance with the Company Driver Safety Operations and Motor Vehicle Records Check Policy.
Able to travel 26–50%.

Nice To Haves

Bachelor’s degree or equivalent experience in Business, Marketing, Management, Healthcare, or a related discipline is preferred.
A second language is an asset but not required.

Responsibilities

Establish and maintain relationships with physicians and strategic partners; visit physician offices and hospitals regularly to increase referrals.
Partner with local organizations and community and hospital liaisons to improve community outreach.
Plan, schedule, and attend dinners, meetings, and educational programs for Company physicians to meet the public, referral physicians, and hospital staff.
Adapt regional marketing plans to changes in the region, including new physicians, insurance changes, and new services.
Develop and implement regional collateral and marketing materials with the Company’s Marketing Department.
Provide territory analysis to referral base management leadership, regional directors, the senior vice president of operations, and AON practice physicians.
Help new physicians build their practices by introducing them to key referrers and the local community; evaluate, coordinate, and attend events where practice physicians present or moderate.
Research and coordinate local sponsorship opportunities and present them to Company physicians.
Evaluate and oversee local marketing, including budget planning and management and placement of advertising and sponsorship campaigns.
Represent the Company and manage territory community outreach, including work with local and national nonprofits.
Prepare presentations using marketing materials such as brochures, data, and reports.
Develop and maintain accurate, current industry contact databases in the CRM.
Use data analysis tools to identify competitive information, new call targets, and territory routing and planning opportunities.
Stay informed about Company offerings and promote new services.
Forecast anticipated market trends and submit timely reports to referral base management leadership.
Prepare required or requested status reports.
After the probationary period, participate in onboarding and training new Physician Liaisons when asked.
Follow federal and state safety, HIPAA, and patient-care regulations and comply with applicable laws and Company and departmental policies and procedures.
Comply with requirements related to patient care, patients’ rights, safety, billing, and collections, as well as IT policies and the Disaster Recovery Plan.