Physician Liaison

SENTA Partners•Atlanta, GA

20d

About The Position

The Physician Liaison recruits new patients for assigned offices by developing and nurturing relationships with external referral sources, including physician groups, hospitals, physicians, nurses, office managers, and referral coordinators. The role builds and grows referral relationships through sales coordination, consultative sales, virtual outreach, and other marketing and sales techniques. It supports SENTA Partners’ goal of becoming the industry-leading organization for ENT and Allergy physicians. The liaison works with assigned practices and organizational leadership to improve referral growth, retention, and market penetration. The role involves scheduled account visits, face-to-face presentations, referral data analysis, Salesforce activity tracking, community outreach, customer service, reporting, and timely follow-up with referral sources.

Requirements

Bachelor’s degree, or an associate degree with at least 2 years of sales or healthcare experience.
Healthcare sales and/or marketing experience.
Excellent face-to-face communication skills.
Ability to work independently, close new leads, and follow up on existing leads.
High energy, drive, and confidence in public relations.
Ability to multitask in a fast-paced environment, recognize priorities, and determine what takes precedence.
Excellent organizational and time management skills.
Effective oral and written communication skills.
Strong working knowledge of computers and Microsoft Office programs.
Ability to follow a professional dress code.

Nice To Haves

Experience in pulmonology, urgent care, primary care, pediatrics, or endocrinology.
Experience with Salesforce Contact Management System.

Responsibilities

Develop and grow relationships with direct referral sources through scheduled account visits to recruit new patient referrals.
Conduct face-to-face sales calls and presentations introducing ENT and Allergy services and new service lines.
Obtain, interpret, and analyze physician referral data to improve sales effectiveness and efficiency and to prioritize sales and routing plans toward weekly and monthly objectives.
Use Salesforce CRM to document calls, call notes, and other activities in an effective field activity tracking system.
Promote and participate in community awareness events and outreach.
Define and continually refine the competitive landscape and the assigned practices’ value proposition.
Resolve physician customer service calls, make decisions within authorized responsibility, or direct decisions to the proper authority.
Follow up promptly on questions, interests, and concerns raised by referral sources.
Facilitate introductions of new referring physicians and relevant support staff to assigned practices.
Ensure new referral sources receive appropriate, timely educational information, such as physician biographies, patient outcomes data, and meetings with physician teams.
Work with organizational leadership on referral source retention and growth strategies.
Prepare monthly and quarterly reports and review findings with physicians and leadership.
Help identify referral growth strategies, set growth goals, calculate referral forecasts, and develop plans to increase market penetration.
Demonstrate a commitment to excellent customer service.
Participate in educational activities and self-development to support professional growth.
Maintain professional appearance and conduct as established by the organization.
Encourage and maintain confidentiality in interactions with physicians and providers.
Perform other duties as assigned.