Physician Liaison / Business Development Representative

Piedmont Community Imaging • Columbus, GA

6d

About The Position

Piedmont Community Imaging is seeking a relationship-driven Physician Liaison to promote outpatient imaging services and support business growth throughout the Columbus market. This field-based role focuses on building relationships with referring physicians and healthcare providers, identifying business opportunities, and increasing awareness of imaging services through consistent, consultative outreach. Healthcare or radiology sales experience is preferred.

The Physician Liaison develops and maintains relationships with referring physicians, healthcare providers, and office staff to strengthen referral partnerships and drive business growth. The role works closely with internal teams to understand provider needs, communicate service offerings, monitor referral activity, and execute outreach strategies that support organizational goals.

The position is full-time, salaried, and exempt. It requires frequent local travel throughout the assigned territory, potentially up to 90% of the workweek. Reliable transportation, a valid driver’s license, and proof of current vehicle insurance are required. Occasional additional travel for annual or semiannual meetings may be required.

Requirements

• At least two years of professional experience.
• Strong communication, relationship-building, organization, and time-management skills.
• Ability to work independently, manage a territory, and meet performance goals.
• Reliable transportation, a valid driver’s license, and proof of current vehicle insurance.

Nice To Haves

• Bachelor’s degree in business, marketing, healthcare, or a related field.
• Healthcare, sales, business development, or relationship management experience.
• Experience with Salesforce or another CRM platform.
• Understanding of the healthcare industry, including market trends and challenges affecting healthcare providers and systems.
• Healthcare or radiology sales experience.

Responsibilities

• Develop and maintain relationships with referring physicians, healthcare providers, office staff, and internal teams to strengthen partnerships and support referral growth.
• Conduct regular in-person visits to physician offices and healthcare facilities to promote imaging services, understand provider needs, and identify opportunities for collaboration.
• Manage an assigned territory and target list, maintaining consistent outreach and engagement with existing and prospective referral sources.
• Develop and execute business development strategies to meet or exceed performance goals.
• Analyze referral data, market trends, and competitive activity to identify growth opportunities and adjust outreach strategies.
• Communicate service offerings and key differentiators in alignment with organizational marketing initiatives.
• Maintain accurate and timely documentation of outreach activities, interactions, and outcomes in the CRM system.
• Coordinate provider meetings, in-services, and events to strengthen relationships and increase awareness of imaging services.
• Collaborate with internal teams and participate in meetings, training, and organizational initiatives to support shared business goals.

Benefits

• Performance-based incentive program.
• Paid Time Off, eligible after 3 months of employment.
• Company-paid holiday time.
• Health insurance, including medical, dental, vision, and prescription coverage, with FSA and HSA account options.
• Company-paid life insurance.
• Short-term and long-term disability.
• Employee assistance program.
• 401(k) company matching program, eligible after 3 months of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level