Business Development Liaison - Specialty

Yale New Haven Health•Hamden, CT

23h

About The Position

The Business Development Liaison is an integral member of the business development team, providing support in business planning, customer relationship management, marketing, and special projects for Specialty, Retail, and Home Infusion Pharmacy, with a focus on clinical continuity. The position assists or leads initiatives that contribute to the growth of medical center pharmacy and service excellence. The liaison represents these pharmacy services across Yale New Haven Health System (YNHHS) and externally, communicating the value proposition of pharmacy service offerings. The role requires travel and use of various communication tools to engage stakeholders. The liaison nurtures customer relationships, supports and onboards services and project implementations, and communicates with internal and external stakeholders through presentations, training, visits, and follow-up. The position also researches markets, analyzes clinical continuity and business opportunities, supports marketing campaigns and promotional materials, and identifies ways to improve customer engagement and satisfaction.

Requirements

High school diploma or equivalent required, with additional broad training in pharmacy, medical office administration, business development, sales, or a similar vocation.
At least 1–3 years of pharmacy or other applicable healthcare experience required.
Strong verbal and written communication skills and ability to collaborate across departments.
Strong customer service, customer relationship management, and independent problem-solving skills.
Ability to prioritize and manage multiple projects in a fast-paced environment.
Competence with Microsoft Office applications, including Excel and PowerPoint.
Travel is required for the specified assigned scope.

Nice To Haves

Previous business development or sales experience involving market trend analysis and identifying growth opportunities.
Strong presentation skills and slide presentation creation.
Knowledge of healthcare or drug products.
Familiarity with Salesforce or other CRM software.

Responsibilities

Nurture and maintain relationships with existing customers; provide customer service and ongoing support, answer questions, and promptly investigate and triage escalated issues.
Perform on-site visits with clinics, stakeholders, community members, and prospective leads; schedule stakeholder appointments.
Maintain prescription clinical continuity for assigned areas.
Onboard, support, and maintain services with departments, clinics, and key stakeholders for projects or enhancement implementations.
Create, plan, and deliver presentations about specialty, retail, and home infusion pharmacy offerings, capabilities, and benefits; communicate updates and other messages as assigned.
Train stakeholders on available pharmacy services and how to engage key stakeholders.
Manage the shared business development email using closed-loop communication and cover team members' areas as needed.
Generate leads, establish connections, and follow up to develop productive partnerships.
Attend events such as ribbon cuttings, press releases, community events, and disease-state walks.
Conduct market research to identify stakeholders, competitive insights, consumer behavior, and market trends.
Pull, analyze, and trend clinical continuity data for strategic discussions and planning.
Identify business development opportunities and engage team members in scoping and assessing opportunities.
Document engagement activities in Excel and/or other platforms.
Collaborate with marketing and communications to design and implement campaigns, create product content and collateral, articulate the value of pharmacy services, produce promotional materials and messaging, and strengthen the department's brand.
Develop presentations on specialty, retail, and home infusion services for internal and external stakeholders.
Participate in developing enhancements, tools, and methods to increase engagement, prescription clinical continuity, and other initiatives.
Visit departments and community locations within the assigned scope to provide marketing collateral.
Proactively identify and implement improved customer communication methods to enhance satisfaction.
Attend meetings related to job duties and perform other assigned job-related duties.