Physician Liaison / Business Development Representative
About The Position
Piedmont Community Imaging is seeking a relationship-driven Physician Liaison to promote outpatient imaging services and support business growth throughout the Columbus market. This field-based position involves frequent local travel across an assigned territory. The Physician Liaison builds and maintains relationships with referring physicians, healthcare providers, and office staff; identifies business opportunities; and increases awareness of imaging services through consistent, consultative outreach. The role works with internal teams to understand provider needs, communicate service offerings, monitor referral activity, and carry out outreach strategies that support organizational goals. Healthcare or radiology sales experience is preferred. Piedmont Community Imaging provides outpatient imaging services and is part of Piedmont Healthcare. Its partner, Outpatient Imaging Affiliates, LLC, manages and develops imaging centers serving more than 60 communities.
Requirements
- At least two years of professional experience; healthcare, sales, business development, or relationship management experience is preferred.
- Understanding of the healthcare industry, including market trends and challenges affecting healthcare providers and systems.
- Strong communication, relationship-building, organization, and time-management skills.
- Ability to work independently, manage a territory, and meet performance goals.
- Reliable transportation, a valid driver’s license, and proof of current vehicle insurance.
- Frequent travel throughout the assigned territory, potentially up to 90% of the workweek; occasional additional travel for annual or semiannual meetings may be required.
Nice To Haves
- Bachelor’s degree in business, marketing, healthcare, or a related field preferred.
- Healthcare or radiology sales experience preferred.
- Experience with Salesforce or another CRM platform preferred.
Responsibilities
- Develop and maintain relationships with referring physicians, healthcare providers, office staff, and internal teams to strengthen partnerships and support referral growth.
- Conduct regular in-person visits to physician offices and healthcare facilities to promote imaging services, understand provider needs, and identify collaboration opportunities.
- Manage an assigned territory and target list, maintaining consistent outreach to existing and prospective referral sources.
- Develop and execute business development strategies to meet or exceed performance goals.
- Analyze referral data, market trends, and competitive activity to identify growth opportunities and adjust outreach strategies.
- Communicate service offerings and key differentiators in alignment with organizational marketing initiatives.
- Document outreach activities, interactions, and outcomes accurately and promptly in the CRM system.
- Coordinate provider meetings, in-services, and events to strengthen relationships and increase awareness of imaging services.
- Collaborate with internal teams and participate in meetings, training, and organizational initiatives to support shared business goals.
Benefits
- Performance-based incentive program
- Paid Time Off, eligible after 3 months of employment
- Company-paid holiday time
- Health insurance including medical, dental, vision, and prescription coverage
- FSA and HSA account options
- Company-paid life insurance
- Short-term and long-term disability
- Employee assistance program
- 401(k) company matching program, eligible after 3 months of employment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
