Physician Liaison

American Oncology Network•Baltimore, MD

6d•$66,424 - $100,756

About The Position

The Physician Liaison establishes and maintains relationships with physicians and strategic partners across the market to increase referrals and support practice growth. The role involves regular visits to physician offices and hospitals, community outreach, educational events, local sponsorships, and development of regional marketing materials. The liaison adapts marketing initiatives to changes in the region, including new physicians, insurance changes, and new service offerings. The position analyzes territory and competitive information, maintains accurate industry contact databases in a CRM, forecasts market trends, and provides reports to referral base management leadership and other company leaders. The liaison supports new physicians in building their practices, represents the Company in community outreach, and coordinates local advertising and sponsorship campaigns. Following the probationary period, the liaison may assist with onboarding and training new Physician Liaisons. The role requires compliance with applicable federal and state regulations and company policies related to safety, HIPAA, patient care, patients’ rights, billing, collections, IT, and disaster recovery. Travel is 26–50%. Standard workdays are Monday through Friday, 8:00 AM–5:00 PM, with occasional weeknight or weekend events and programs.

Requirements

At least four years of experience in the oncology industry and/or medical outside sales.
Deep understanding of physician practice operations.
CRM experience.
Experience working across multiple geographies in a virtual working environment, using technology and communication tools.
Proven ability to build and execute integrated business development plans across a geographic market.
Outstanding communication skills and the ability to influence with or without authority and adapt interpersonal style to diverse stakeholders.
Flexibility and adaptability in a fast-paced environment.
Ability to work independently and as part of a team.
Strong Microsoft Office skills, including PowerPoint, Word, and Excel; expert proficiency in Word, Excel, PowerPoint, and Outlook is required.
Strong customer service, responsiveness, attention to detail, and time-management skills.
Critical thinking, problem-solving, analysis, decision-making, planning, organizational skills, attention to detail, and independent judgment.
Interpersonal effectiveness, emotional intelligence, diplomacy, tact, conflict management, delegation skills, and diversity awareness.
Ability to work effectively with sensitive and confidential material and emotionally charged matters.
Effective oral, written, and presentation communication skills; active listening and the ability to provide balanced feedback.
Strong customer focus, business and political acumen, collaboration, and partnership skills.
Ability to manage time, conflicting priorities, stress, and professional development; self-motivated and able to work independently with limited supervision.
Ability to work remotely as required and manage competing priorities in a fast-paced, multi-site environment.
Valid state driver’s license for travel to satellite offices and offsite meetings, and compliance with the Company Driver Safety Operations and Motor Vehicle Records Check Policy.

Nice To Haves

Bachelor’s degree or equivalent experience in Business, Marketing, Management, Healthcare, or a related discipline is preferred.
A second language is an asset but not required.

Responsibilities

Establish and maintain relationships with physicians and key strategic partners to increase referrals through regular visits to physician offices and hospitals.
Partner with local organizations, community liaisons, and hospital liaisons to improve community outreach.
Plan, schedule, and attend dinners, meetings, and educational programs where Company physicians meet the public, referral physicians, and hospital staff.
Adapt regional marketing plans to changes such as new physicians, insurance changes, and new service offerings.
Work with the Company’s Marketing Department to develop and implement regional collateral and marketing materials for referral sources.
Provide territory analysis to referral base management leadership, regional directors, the senior vice president of operations, and AON practice physicians.
Help new physicians build their practices by introducing them to key referrers and the local community.
Evaluate, coordinate, and attend events where practice physicians present or moderate.
Research and coordinate local sponsorship opportunities and present them to Company physicians.
Evaluate and oversee local marketing, including budget planning and management and placement of advertising and sponsorship campaigns.
Represent the Company and manage territory community outreach, including work with local and national nonprofits.
Prepare presentations using marketing materials such as brochures, data, and reports.
Develop and maintain accurate, current industry contact databases in CRM.
Use data analysis tools to identify competitive information, new call targets, and territory routing and planning.
Keep abreast of Company offerings and promote new services.
Forecast anticipated market trends and submit timely reports to referral base management leadership.
Prepare required or requested status reports.
After the probationary period, potentially participate in onboarding and training new Physician Liaisons.
Follow applicable federal and state regulations concerning safety, HIPAA, and patient care, and comply with laws and company policies concerning patient care, patients’ rights, safety, billing, collections, IT, and disaster recovery.