Personal Training Director

Crunch Fitness - Fitness Ventures LLC•Houston, TX

7d•Onsite

About The Position

The Personal Training Director is the business owner of the Personal Training department at one assigned club location and is accountable for the department’s overall performance, profitability, and member experience. The role leads by example, upholds Company standards, and serves as the location’s point of reference for fitness expertise. The Director recruits, develops, and retains a high-quality training team; maintains trainer headcount and capacity to meet member demand; and is accountable for revenue, new-client enrollment, client retention, and client results. The Director also personally services qualifying Personal Training sessions and maintains an active client base. The role has leadership responsibility for the Personal Training department at the assigned location and directly manages or provides leadership oversight for Personal Training Directors in Training, Elite Trainers, Master Trainers, and Personal Trainers. The Director is expected to resolve most departmental business, operational, staffing, and performance matters at the location. Certain matters—including formal workplace investigations, protected employee-relations issues, termination or leave decisions requiring HR approval, legal matters, changes to approved staffing plans, budgets, pricing, or programming, and other matters designated by Company policy—must be escalated to the Regional Director of Fitness, Human Resources, Legal, or other designated Company leadership. This is an exempt position based at a single assigned club location. It requires a significant time commitment, including regular evenings, weekends, and extended hours as business needs require, with consistent presence on the training floor during peak member hours. Scheduling is coordinated with the Regional Director of Fitness. Occasional travel is required for Company meetings, training, regional events, and new club support. The role involves working in a club office and throughout club floors and rooms, communicating with employees, members, and the public, and regularly demonstrating and participating in fitness activities while servicing Personal Training sessions. The employee must regularly lift up to 50 pounds and stand, walk, bend, and kneel, including remaining on the training floor for extended periods.

Requirements

Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and growing a client base.
High school diploma or GED.
Current nationally accredited Personal Training certification, such as NASM or another certification on the Crunch Fitness Certification Approval List.
Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certification.
Ability to regularly lift up to 50 pounds.
Ability to regularly stand, walk, bend, and kneel and remain on the training floor for extended periods.
Ability to demonstrate, instruct, and physically participate in fitness activities, techniques, and procedures.

Nice To Haves

Experience hiring, developing, and retaining team members.
Experience managing budgets, staffing schedules, and payroll compliance.
Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role.
Bachelor’s degree.

Responsibilities

Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training.
Maintain accurate trainer headcount and training capacity against the approved staffing plan to meet member demand, service levels, and revenue goals.
Conduct regular one-on-one and team meetings to review performance and provide direction, motivation, and guidance.
Build an engaged and motivated team culture that supports employee tenure and reduces turnover.
Identify and develop talent for advancement, including preparing Personal Training Directors in Training for Director readiness.
Administer coaching and discipline under the guidance of the Regional Director of Fitness, escalating matters that are outside the role’s authority.
Own Personal Training department revenue performance and contribute to the assigned location’s profitability.
Drive monthly, quarterly, and annual Personal Training revenue objectives and establish goals for the department and individual team members.
Train staff on sales techniques, conversion, referrals, and prospecting processes.
Drive CrunchONE Kickoff attachment, completion, and conversion targets and support client lifespan objectives.
Personally service qualifying Personal Training sessions and maintain an active client base.
Support local marketing initiatives, trainer promotion, member-engagement events, and content for Company-approved social media platforms.
Ensure Form I-9, tax, and required work credential documentation is completed and maintained for team members.
Ensure team hours are accurately recorded and compensated in accordance with Company policy and applicable wage-and-hour laws.
Complete department payroll accurately and on time and conduct required payroll compliance reviews.
Manage Personal Training schedules and maintain labor costs within assigned margins.
Ensure team members maintain required certifications and qualifications, including current CPR and AED certification and applicable NASM or other Company-approved certifications, and track credentials in Company systems.
Ensure team members complete required onboarding through Company-designated platforms.
Maintain and properly use Company-designated platforms, including ClubConnect and NASM, and ensure data security, system access, and required audits comply with Company policy.
Use Company technology and reporting systems, including Power BI dashboards, to monitor performance, identify at-risk clients, and support business decisions.
Coach Personal Trainers to deliver professional, results-driven training and uphold staff quality and training standards.
Train staff on industry updates and support their development in sales and service execution.
Ensure members receive required documentation, including client folders and accurately logged program and meal-plan records.
Identify and manage at-risk clients using Company dashboards and reporting tools, and support retention and client-lifespan targets.
Ensure clients receive scheduled monthly results reviews and ongoing accountability consistent with Company standards.
Ensure collections are processed accurately and client payment methods and billing practices comply with Company policy and client authorization.
Prevent, identify, and promptly report suspected falsification of Company records, employee theft, and other loss-prevention concerns, escalating as required.
Drive retail and supplementation sales performance in accordance with Company-established targets.