Personal Training Director

Crunch Fitness•Lancaster, CA

11d•Onsite

About The Position

The Personal Training Director leads and is accountable for the overall performance, profitability, and member experience of the Personal Training department at one assigned club location. The role owns departmental business, operational, staffing, and performance matters within its authority; maintains trainer staffing and capacity to meet member demand; and drives revenue, new-client enrollment, client retention, and client results. The Director also personally delivers qualifying Personal Training sessions and maintains an active client base. The position recruits, hires, onboards, develops, and retains the training team; sets goals; coaches staff; and develops future leaders. It oversees scheduling, payroll accuracy and compliance, required employee documentation and credentials, company systems and data security, client records and reviews, collections, loss prevention, and retail performance. The Director is expected to resolve departmental issues at the location, while escalating matters requiring Human Resources, Legal, Regional Director of Fitness, or other designated Company leadership involvement. The role is based at a single club location, with occasional travel for company meetings, training, regional events, and new-club support. It is exempt and requires a significant time commitment, including regular evenings, weekends, and extended hours as business needs require, as well as consistent presence on the training floor during peak member hours. Compensation is $19.00–$55.00 per hour.

Requirements

Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and growing a client base.
High school diploma or GED.
Current nationally accredited Personal Training certification, such as NASM or another certification on the Crunch Fitness Certification Approval List.
Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certification.
Ability to regularly demonstrate, instruct, and physically participate in fitness activities and Personal Training sessions.
Ability to lift up to 50 pounds.
Ability to stand, walk, bend, kneel, and remain on the training floor for extended periods.
Ability to work in a club office setting, move throughout club floors and rooms, handle club-related paperwork, and communicate effectively with employees, members, and the public.
Availability for regular evenings, weekends, and extended hours as business needs require.

Nice To Haves

Bachelor’s degree.
Experience hiring, developing, and retaining team members.
Experience managing budgets, staffing schedules, and payroll compliance.
Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role.

Responsibilities

Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training.
Maintain accurate trainer headcount and training capacity against the approved staffing plan and member demand.
Hold regular one-on-one and team meetings to review performance and provide direction, motivation, and guidance.
Build employee engagement, reduce turnover, and develop talent for advancement within the Personal Training organization.
Administer coaching and discipline under the guidance of the Regional Director of Fitness, escalating matters that exceed the role’s authority.
Own departmental revenue and profitability, and drive monthly, quarterly, and annual revenue objectives.
Set performance goals for the department and individual team members.
Train staff in sales techniques, conversion, referrals, and prospecting.
Drive CrunchONE Kickoff attachment, completion, and conversion targets, and support client lifespan objectives.
Personally service qualifying Personal Training sessions and maintain an active client base.
Support local marketing, member-engagement events, and Company-approved social media content.
Ensure employee Form I-9, tax, and work-credential documentation is complete and maintained.
Ensure team hours are accurately recorded and compensated in accordance with Company policy and applicable wage-and-hour law.
Complete department payroll accurately and on time, and conduct required payroll compliance reviews.
Manage staffing schedules and labor costs within assigned Personal Training margins.
Ensure staff maintain required professional certifications and qualifications, including current CPR and AED certifications, and track credentials in Company systems.
Ensure team members complete required onboarding through Company-designated platforms.
Maintain and ensure proper use of Company-designated platforms, including ClubConnect and NASM, and complete required data-security, access, and audit tasks.
Use technology and reporting systems, including Power BI dashboards, to monitor performance, identify at-risk clients, and inform business decisions.
Coach Personal Trainers to deliver professional, results-driven training and uphold staff quality and training standards.
Train staff on industry updates and support their development in sales and service execution.
Ensure client folders and program and meal-plan records are properly documented in accordance with Company standards.
Identify and manage at-risk clients, and support client-retention and lifespan targets.
Ensure clients receive scheduled monthly results reviews and ongoing accountability.
Ensure collections, client payment types, and billing practices comply with Company policy and client authorization.
Prevent, identify, and promptly report suspected falsification of Company records, employee theft, or other loss-prevention concerns.
Drive retail and supplementation sales in accordance with Company-established targets.
Escalate formal workplace investigations, protected employee-relations matters, termination and leave decisions requiring HR review, legal matters, changes to approved plans or pricing, and other matters designated for escalation.
Travel occasionally for Company meetings, training, regional events, and new-club support as business needs require.