Personal Training Director

Crunch Fitness•Kirkwood, TX

6d•Onsite

About The Position

The Personal Training Director is the business owner of the Personal Training department at one assigned club location, accountable for the department’s performance, profitability, and member experience. The role leads by example, upholds Company standards, serves as the location’s fitness expertise resource, and recruits, develops, and retains a high-quality training team. The Director maintains staffing and training capacity to meet member demand, owns departmental targets for revenue, new-client enrollment, client retention, and client results, and personally services qualifying Personal Training sessions while maintaining an active client base. The position is expected to be the first line of resolution for most business, operational, staffing, and performance matters within the department. When staffing is below the approved plan, the Director maintains service and session delivery while prioritizing recruitment. Matters requiring Human Resources or Legal involvement, escalation to the Regional Director of Fitness, or other Company-designated approval must be escalated rather than handled independently. The Director leads the Personal Training department at a single club location and manages or provides leadership oversight for Personal Training Directors in Training, Elite Trainers, Master Trainers, and Personal Trainers. The role includes staff leadership, revenue and retail performance, payroll and qualification compliance, technology and data management, client experience and retention, and financial integrity. It is an exempt position requiring regular presence on the training floor during peak member hours, including evenings, weekends, and extended hours as business needs require. Occasional travel for Company meetings, training, regional events, and new club support is required.

Requirements

Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and growing a client base.
High school diploma or GED required.
Current nationally accredited Personal Training certification required (NASM or another certification on the Crunch Fitness Certification Approval List).
Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certification required.
Ability to work in a club office setting, move throughout club floors and rooms, prepare club-related paperwork, and communicate effectively with employees, members, and the public.
Ability to demonstrate, instruct, and physically participate in fitness activities, techniques, and procedures while servicing Personal Training sessions.
Ability to lift up to 50 pounds.
Ability to stand, walk, bend, kneel, and remain on the training floor for extended periods.
Regular availability for evenings, weekends, and extended hours as business needs require, with consistent presence on the training floor during peak member hours.
Occasional travel for Company meetings, training, regional events, and new club support.

Nice To Haves

Experience hiring, developing, and retaining team members.
Experience managing budgets, staffing schedules, and payroll compliance.
Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role.
Bachelor’s degree preferred.

Responsibilities

Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training.
Maintain accurate Personal Trainer headcount and training capacity against the approved staffing plan.
Conduct regular one-on-one and team meetings to review performance and provide direction, motivation, and guidance.
Build an engaged and motivated team culture that supports employee tenure and reduces turnover.
Identify and develop talent for advancement, including preparing Personal Training Directors in Training for Director readiness.
Administer coaching and discipline under the Regional Director of Fitness’s guidance, escalating matters that fall outside the role’s authority.
Own Personal Training department revenue performance and contribute to the assigned location’s profitability.
Drive monthly, quarterly, and annual Personal Training revenue objectives and establish department and individual performance goals.
Train staff in sales techniques, conversion, referrals, and prospecting.
Drive CrunchONE Kickoff attachment, completion, and conversion targets and support client lifespan objectives.
Personally service qualifying Personal Training sessions and maintain an active client base.
Support local marketing initiatives, member-engagement events, trainer promotion, and content for Company-approved social media platforms.
Ensure team members’ I-9 documents, tax documents, and required work credentials are completed and maintained.
Ensure hours are accurately recorded and compensated in accordance with Company policy and applicable wage-and-hour laws.
Complete department payroll accurately and on time and complete required payroll compliance reviews.
Manage Personal Training staffing schedules and keep labor costs within assigned margins.
Ensure team members maintain required certifications and qualifications, including current CPR and AED certification and applicable professional certifications, and track credentials in Company systems.
Ensure team members complete required onboarding through Company-designated platforms.
Maintain and ensure use of Company-designated platforms, including ClubConnect and NASM.
Ensure data security, system access, and required audits comply with Company policy.
Use Company technology and reporting systems, including Power BI dashboards, to monitor performance, identify at-risk clients, and support business decisions.
Coach Personal Trainers to provide professional, results-driven training and uphold staff quality and training standards.
Train staff on industry updates and support their development in sales and service execution.
Ensure members receive required documentation, including client folders and accurately logged program and meal-plan records.
Identify and manage at-risk clients using Company dashboards and reporting tools, and support client-retention and lifespan targets.
Ensure clients receive scheduled monthly results reviews and ongoing accountability consistent with Company standards.
Ensure collections and client billing are processed accurately and in accordance with Company policy and client authorization.
Prevent, identify, and promptly report suspected falsification of Company records, employee theft, and other loss-prevention concerns, escalating as required.
Drive retail and supplementation sales performance in accordance with Company-established targets.
Escalate formal workplace investigations, protected employee-relations matters, termination decisions, leave administration, legal or regulatory matters, changes to approved staffing plans, budgets, pricing, or programming, and other matters designated for escalation.
Travel occasionally for Company meetings, training, regional events, and new club support as business needs require.