Performance Marketing Specialist / Paid Media Specialist

BYD Europe • Capon Bridge, WV

2d • Onsite

About The Position

BYD's mission is to build an emission-free future that reconnects humanity with nature. We are looking for talented individuals who identify with this mission and want to make a positive impact on the world by joining our diverse and dynamic team. BYD is a leading international technology corporation headquartered in Shenzhen, China. The company operates in four key sectors: IT, automotive, new energy, and rail transit, employing over 300,000 people worldwide. As a global pioneer in modern energy solutions, BYD is committed to creating a fully emission-free ecosystem.

Join the team responsible for developing the BYD brand in Poland. We are looking for someone who will plan, run, and optimize digital campaigns for one of the world's largest electric car manufacturers, having a real impact on building its position in the Polish market. If you are comfortable with both the Google Ads ecosystem and paid social campaigns, and enjoy working with data, drawing conclusions, and influencing business results, we invite you to our team.

Requirements

• Minimum 2 years of experience in running performance marketing campaigns.
• Very good knowledge of Google Ads (Search, Performance Max, Demand Gen).
• Very good knowledge of English and Polish.
• Experience in running Meta Ads campaigns (Facebook and Instagram).
• Knowledge of at least one additional platform: TikTok Ads or LinkedIn Ads.
• Ability to analyze data and draw practical conclusions.
• Experience in optimizing campaigns for lead and sales goals.
• Independence, good work organization, and a focus on achieving business goals.
• Ability to work with larger advertising budgets (this will be an additional advantage).
• Experience in the automotive industry on the client or agency side.

Nice To Haves

• Ability to work with larger advertising budgets.

Responsibilities

• Independent planning, configuration, and execution of advertising campaigns.
• Managing campaigns in Google Ads (Search, Performance Max, Demand Gen).
• Running campaigns on social media (Meta Ads, TikTok Ads, and LinkedIn Ads).
• Optimizing campaigns to achieve KPIs (lead generation, sales, traffic, conversions).
• Analyzing results, identifying trends, and recommending actions to increase campaign effectiveness.
• Preparing reports, insights, and recommendations for the team and clients.
• Planning media budgets and monitoring their execution.
• Testing new advertising formats, strategies, and solutions available on advertising platforms.
• Monitoring changes in the Google ecosystem and social media platforms and implementing best practices.

Benefits

• Competitive remuneration, adequate to experience and achieved results.
• Opportunity to participate in team and company-wide integration meetings.
• Chance for a real contribution to the transformation towards emission-free transport and decarbonization of the economy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed