Performance Marketing Manager

Sundae•San Diego, CA

1d•$110,000 - $125,000•Remote

About The Position

Sundae is seeking a data-driven, execution-oriented Performance Marketing Manager to own and optimize the company's lead generation efforts across paid and offline acquisition channels. This role is responsible for planning, executing, and improving marketing campaigns that drive qualified homeowner opportunities for Sundae members. The manager will oversee channel performance across Google PPC, Meta, Direct Mail, TV/CTV, and emerging acquisition channels, continuously testing new strategies to enhance lead volume, lead quality, and cost efficiency. Success requires balancing lead quantity, lead quality, and return on investment to support profitable member growth. This is a hands-on operator role, not an agency management or strategy position, requiring a highly analytical candidate who can execute and optimize independently and build scalable growth programs. The role involves close collaboration with sales, revenue operations, creative teams, and external partners to ensure marketing investments deliver measurable business impact.

Requirements

5+ years of direct, hands-on experience owning paid acquisition performance across both digital and traditional channels.
Personally managed budgets and been held accountable for results.
Experience running direct mail programs from the ground up: list strategy, audience segmentation, creative testing, vendor management, and response rate measurement.
Fluency in Google Ads and paid social (Meta).
Experience managing campaigns across multiple markets, geographies, or audience segments simultaneously.
Fluency in lead-generation economics: CPL, CAC, conversion rates, payback periods, and attribution limitations.
Comfortable working from CRM and funnel data, not just platform dashboards.
Proficiency with performance reporting platforms including Google Analytics, Looker Studio, or equivalent tools.
Able to operate independently in a lean environment.
Strong communication skills with the ability to work across marketing, sales, operations, vendors, and leadership without creating friction or confusion.

Nice To Haves

TV and/or connected TV (CTV) experience.
Salesforce experience is strongly preferred.
Experience in real estate, home services, financial services, mortgage, or direct response lead generation is a plus.

Responsibilities

Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency.
Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix.
Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities.
Recommend budget allocations based on performance trends and business objectives.
Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns.
Develop direct mail audience strategies, targeting methodologies, segmentation frameworks, and campaign plans designed to maximize response rates, lead quality, and return on investment.
Partner with data providers, mail vendors, and internal stakeholders to continuously test, optimize, and scale direct mail programs across member markets.
Partner with media vendors and platform partners to plan, launch, monitor, and optimize television and connected TV campaigns.
Evaluate new acquisition opportunities and conduct structured tests to determine scalability.
Build and maintain performance reporting across all acquisition channels.
Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment.
Identify performance trends and provide actionable recommendations to leadership.
Develop forecasting models and support annual and quarterly planning initiatives.
Ensure accurate attribution and measurement methodologies are maintained across channels.
Partner with creative and web resources to improve landing page performance.
Develop and execute A/B testing initiatives focused on conversion rate optimization.
Identify opportunities to improve user experience and lead capture efficiency.
Monitor form completion rates, engagement metrics, and lead quality indicators.
Manage relationships with media agencies, platform representatives, data providers, and marketing vendors.
Hold partners accountable to performance expectations and service levels.
Evaluate vendor performance and recommend process improvements, contract changes, or alternative solutions when appropriate.