Performance Marketing Manager- Remote

Tried and True Media•Wilmington, DE

13d•Remote

About The Position

Tried and True Media (TNT), a fully remote digital direct response agency focused on health, wellness, and beauty, is hiring a creative, data-driven marketer to drive performance for high-spending clients across Meta, Google, TikTok, and emerging platforms. The Performance Marketing Manager owns analysis of the client’s full funnel—from ad view and click through conversion and lifetime value—and identifies bottlenecks and tests opportunities to improve results. The manager leads a client-focused team comprising a media buyer, creative producer, copywriters, and video editors. They serve as the client’s primary point of contact and internal advocate, and are accountable for improving campaign effectiveness, meeting client KPIs, and scaling accounts. The role includes daily campaign analysis, funnel optimization, creative expansion, and close collaboration with media and creative teammates. Client portfolios may spend $2 million to $5 million per month, with campaigns primarily running on Meta and Google. TNT’s teams are organized into cells, each with a portfolio of assigned clients. The company offers proprietary analytics, weekly sharing of campaign and funnel learnings, routine mentoring and performance feedback, varied subject matter, and access to collaborative cross-functional resources. The role is fully remote and follows standard US business hours, operating on Eastern time with some flexibility for West Coast employees.

Requirements

At least 3 years of performance marketing experience, ideally at an agency or a multi-brand company, with direct accountability for ad spend and ROAS targets and experience working with a team in a fast-paced environment.
Strong problem-solving ability, including identifying bottlenecks, capitalizing on opportunities, using technology, optimizing processes, organizing assets, or revising audience, offer, or positioning strategy.
Data-driven approach and ability to build, manipulate, and analyze spreadsheets to detect patterns and develop actionable insights.
Creative marketing ability to assess opportunities from multiple perspectives and find ways to scale client offers.
Leadership ability, including setting an action plan to meet targets, executing methodically, and pivoting as needed.
Strong ownership mindset and pride in delivering high-quality, timely, accurate, on-spec, compliant work.
Exceptional communication and substantial experience working with clients and internal stakeholders, including identifying client needs when they are not clearly defined.

Responsibilities

Own performance and growth for a portfolio of clients, improving campaign effectiveness and scaling accounts to meet client KPIs and spend and ROAS targets.
Serve as the primary client contact and cultivate strong, respectful, trusting client relationships that support information sharing and timely issue resolution.
Monitor campaign- and ad-level performance metrics daily and provide data-driven insights and opportunities to media and creative teammates.
Analyze the full conversion funnel, formulate hypotheses, and run tests to improve CVR, AOV, LTV, ROAS, and other relevant KPIs.
Work with media and creative teammates to expand successful creative concepts through variations and VSL expansions, and suggest tests to scale accounts.
Use campaign data to extend campaign success, including testing new creative concepts, targeting new audiences, and proposing CRO funnel tests.
Lead a cross-functional team toward client targets, developing and executing action plans and adjusting them as needed.
Ensure work is high quality, timely, on spec, double-checked, and compliant with applicable guidelines.