Performance Marketing Manager (Growth & Lifecycle) - Remote

Lumimeds

4d•Remote

About The Position

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive. We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction. This role will own paid acquisition across major ad platforms while improving conversion rates and lifecycle performance. The Performance Marketing Manager will work closely with the Creative Director, product, and leadership to scale acquisition efficiently while maintaining compliance with platform and healthcare regulations. The role does not involve graphic design but requires driving testing strategy and performance optimization.

Requirements

5+ years in performance or growth marketing
Strong hands-on experience with Google Ads (Search, Performance Max, YouTube)
Strong hands-on experience with Meta Ads (Facebook / Instagram)
Strong hands-on experience with Reddit Ads
Strong hands-on experience with Tiktok Ads
Strong hands-on experience with Microsoft Ads (Bing)
Strong hands-on experience with App Lovin
Strong hands-on experience with Ad Roll
Experience building SMS + email lifecycle automations
Comfortable operating in a startup environment with ownership
Professional-level English communication
Availability to work U.S. business hours

Nice To Haves

Experience in telehealth, healthcare, or regulated products preferred
Experience with subscription-based businesses strongly preferred
Strong CRO mindset
Experience with Klaviyo, Attentive, Postscript, or similar platforms preferred

Responsibilities

Own strategy, execution, and optimization across Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook / Instagram), Reddit Ads, Tiktok Ads, Microsoft Ads (Bing), App Lovin, and Ad Roll.
Manage and scale paid budgets efficiently.
Optimize CAC, ROAS, CVR, AOV, and LTV.
Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels.
Adjust bidding strategies and campaign structure based on data.
Identify scaling opportunities without increasing risk exposure.
Understand advertising restrictions related to healthcare, medical claims, and regulated products.
Improve and test multiple funnels.
Recommend landing page structure improvements.
Suggest pricing tests, bundling experiments, and offer adjustments.
Propose creative test variations to the Creative Director.
Improve checkout and subscription flow performance.
Ensure campaigns comply with platform ad policies (Google, Meta, etc.).
Understand regulated marketing limitations (medical claims, disclaimers).
Partner with internal stakeholders to prevent account flags or shutdown risk.
Maintain a risk-aware scaling strategy.
Own and build the lifecycle marketing engine, including SMS automation, email automation, abandoned cart flows, post-purchase sequences, subscription retention campaigns, and win-back flows.
Increase LTV.
Improve retention rates.
Reduce churn.
Personalize messaging based on behavior.
Build reporting dashboards.
Monitor CAC, ROAS, CVR, AOV, and LTV.
Understand subscription economics (LTV > CAC model).
Improve attribution clarity across channels.
Inform budget allocation decisions using data.