Performance Marketing Manager (Mid-level or Senior)

Wander

6d•Remote

About The Position

Wander is hiring a data-driven, hands-on Performance Marketing Manager to work closely with the Director of Performance Marketing on planning, launching, and optimizing customer acquisition across paid channels. This is a hands-on, in-platform role focused on building campaigns, analyzing performance, and iterating on creative across Meta, Google, LinkedIn, TikTok, and emerging AI-surface channels such as OpenAI Ads. Campaigns market individual properties and portfolios to travelers who value design, privacy, and quality stays. The role combines channel strategy, performance analysis, creative testing, and technical campaign execution. The manager will own or support campaign strategy and execution, creative development, property feeds and catalogs, reporting, and repeatable marketing systems. They will work cross-functionally with creative, product, analytics, engineering, and other marketing stakeholders. The team uses AI tools such as Claude in daily work, including analysis, creative iteration, tracking audits, reporting, and workflow automation.

Requirements

3–5+ years of hands-on paid media experience, including meaningful experience personally building and optimizing campaigns.
Fluency in Meta Ads Manager and Google Ads.
Working proficiency in at least one of LinkedIn Ads or TikTok Ads.
Experience with tracking and attribution, including Meta Pixel and Conversions API, and ability to review tracking setups and investigate discrepancies.
Strong understanding of campaign structure, audience targeting, bidding strategies, attribution, and conversion tracking.
Creative strategy experience, including briefing creative, running structured tests, and explaining what makes an ad effective.
Comfort with product feeds, catalogs, and dynamic ad formats.
Meaningful budget ownership with accountability for efficiency.
Ability to translate performance data into clear recommendations and business actions.
Strong project management and organizational skills to manage campaigns across many properties.
Excellent communication skills and ability to work cross-functionally in a remote role.
Comfort working in a fast-moving environment with evolving priorities.
Comfort and fluency with AI tools, including judgment about where AI helps and where human review is needed.

Nice To Haves

Experience in travel, hospitality, marketplaces, or another high-consideration category.
Premium or luxury brand experience and an instinct for avoiding performance tactics that could cheapen a brand.
Familiarity with server-side tracking and first-party data strategy.
Experience building processes from the ground up.
Early hands-on experience with ChatGPT Ads or other AI-surface ad platforms.
Exposure to B2B or two-sided business models.

Responsibilities

Launch and manage full-funnel paid campaigns, primarily across Meta and Google, with additional channels including LinkedIn, TikTok, and OpenAI Ads.
Assist with channel strategies aligned to acquisition, revenue, and efficiency goals.
Own campaign structure, targeting, audience testing, bidding, budgets, and creative.
Oversee budget pacing and allocation across channels and properties.
Run acquisition and retargeting programs and determine which funnel levers are needed.
Brief, concept, and iterate on static, video, and UGC ad creative.
Partner with the in-house creative team to maintain a steady flow of assets and identify creative fatigue.
Support ad copywriting when needed.
Build and maintain property catalogs and feeds for dynamic and travel-format ads.
Set up Meta catalog ads and build product sets in Ads Manager.
Use direct-booking sites as the primary conversion destination.
Report monthly on ROAS, CPA, CTR, CPC, CVR, cost per booking, and booking value.
Analyze top-performing creative monthly and share findings with the creative team.
Establish repeatable systems for campaign launches, optimization, experimentation, and reporting.
Use AI tools to accelerate research, audience insight, creative iteration, reporting, analysis, and workflow automation.
Monitor platform updates, privacy changes, and new ad products, and translate them into recommended actions.
Partner with creative, product, analytics, engineering, and other marketing stakeholders.