Performance Marketing Director

Redirect Health•Phoenix, AZ

2d•$120,000 - $150,000•Onsite

About The Position

Own and Scale the Company’s Growth Strategy Lead the development and execution of Redirect Health’s integrated growth marketing strategy across all customer acquisition and brand channels. This role goes beyond paid media and requires ownership of the full growth ecosystem, including paid acquisition, SEO, social media, lifecycle marketing, content, user-generated content (UGC), partnerships, and emerging channels. You will be responsible for identifying the highest-leverage growth opportunities, building scalable systems, and driving measurable business outcomes across individuals, families, SMBs, and brokers. What You’ll Do Drive Data-Informed Growth & Performance Create visibility into funnel performance, attribution, customer behavior, and marketing effectiveness Build and improve dashboards, forecasting models, and reporting systems that support executive decision-making Translate complex data into clear recommendations and actionable business insights Balance short-term acquisition performance with long-term customer value and brand growth Partner with Operations and Sales to improve attribution accuracy and pipeline visibility Build & Lead the Next Generation Marketing Team This role will play a key leadership role in building the future marketing organization at Redirect Health. Recruit, mentor, and scale a high-performing growth marketing team Build internal capabilities while reducing dependency on external agencies Help architect and operationalize an AI-enabled marketing organization using modern AI tools, automation, and agentic AI workflows Identify opportunities where AI agents and automation can improve marketing speed, personalization, testing, reporting, and operational efficiency Establish scalable processes, systems, and workflows that support long-term company growth Improve the Customer Journey Identify friction points across acquisition, onboarding, engagement, and retention Improve customer experience and conversion through testing, optimization, messaging, and customer insight Ensure marketing reflects the humanity, simplicity, and accessibility of the Redirect Health experience Collaborate cross-functionally to align customer experience across the full funnel Build Cross-Functional Alignment Partner closely with Sales, Product, Customer Success, Operations, and Leadership Align messaging, campaigns, reporting, and growth priorities across departments Help create a culture of accountability, collaboration, experimentation, and customer-focused decision-making

Requirements

7+ years of experience leading growth marketing, demand generation, or performance marketing teams
Experience owning multi-channel growth strategies beyond paid media alone
Scaled acquisition programs with meaningful budget responsibility
Highly analytical and comfortable making decisions based on data and customer insight
Can operate strategically while remaining highly hands-on
Understands modern AI tools, automation, and the future direction of AI-enabled marketing
Excited by the opportunity to help build agentic AI workflows and scalable marketing systems
Thrives in fast-moving, high-accountability environments
Can simplify complexity and focus teams around execution and outcomes
Builds strong relationships and collaborates effectively across departments
Energized by mission-driven work that directly impacts families and healthcare accessibility
Turning ambiguity into focused action
Balancing creativity with analytical rigor
Building systems, not just campaigns
Driving results without ego
Creating clarity through data, communication, and leadership
Moving quickly while maintaining strategic thinking
Embracing innovation and challenging outdated marketing models

Responsibilities

Develop and execute a comprehensive, multi-channel growth strategy aligned with company goals
Own acquisition and growth initiatives across Meta, Google, SEO, social, email, content, UGC, partnerships, and future channels
Evaluate and test emerging opportunities such as OTT/CTV, out-of-home, influencer partnerships, AI-driven personalization, and other scalable acquisition channels
Continuously improve CAC, funnel conversion rates, ROAS, engagement, and customer acquisition efficiency
Build scalable systems for experimentation, testing, optimization, and rapid iteration
Align brand, growth, content, and customer experience into one cohesive growth engine
Create visibility into funnel performance, attribution, customer behavior, and marketing effectiveness
Build and improve dashboards, forecasting models, and reporting systems that support executive decision-making
Translate complex data into clear recommendations and actionable business insights
Balance short-term acquisition performance with long-term customer value and brand growth
Partner with Operations and Sales to improve attribution accuracy and pipeline visibility
Recruit, mentor, and scale a high-performing growth marketing team
Build internal capabilities while reducing dependency on external agencies
Help architect and operationalize an AI-enabled marketing organization using modern AI tools, automation, and agentic AI workflows
Identify opportunities where AI agents and automation can improve marketing speed, personalization, testing, reporting, and operational efficiency
Establish scalable processes, systems, and workflows that support long-term company growth
Identify friction points across acquisition, onboarding, engagement, and retention
Improve customer experience and conversion through testing, optimization, messaging, and customer insight
Ensure marketing reflects the humanity, simplicity, and accessibility of the Redirect Health experience
Collaborate cross-functionally to align customer experience across the full funnel
Partner closely with Sales, Product, Customer Success, Operations, and Leadership
Align messaging, campaigns, reporting, and growth priorities across departments
Help create a culture of accountability, collaboration, experimentation, and customer-focused decision-making