Performance Marketing Coordinator

Amplify

10d•$68,000 - $72,000

About The Position

Amplify is seeking a detail-oriented, data-driven Performance Marketing Coordinator to support its Performance Marketing team. The role plans, executes, manages, and supports performance marketing initiatives intended to drive brand awareness, customer engagement, and lead generation. The ideal candidate is organized, energetic, self-motivated, and curious about performance marketing and data analysis, and can prioritize, communicate with partners, and suggest improvements in a fast-paced, collaborative environment. The coordinator works with content marketers, field marketers, project managers, designers, and external vendors to produce digital campaign assets, manage campaign timelines, support reporting and optimization, and maintain team documentation. The role also uses company-approved AI tools and agents to improve daily workflows and shares learnings with the team. The position includes attending marketing department on-site meetings one to two times per year.

Requirements

Bachelor’s degree in marketing, communications and media, advertising, business, or another related field.
1–3 years of experience in digital marketing, demand generation, or marketing campaign management.
Strong project management and organizational skills, including the ability to manage multiple priorities and deadlines.
Excellent communication and interpersonal skills, and the ability to collaborate with cross-functional teams and external vendors.
Verifiable experience with marketing automation and CRM platforms, such as HubSpot, MailChimp, and Salesforce.
Familiarity with digital marketing tactics, including email marketing, paid media, content marketing, AEO, and SEO.
An analytical mindset and understanding of customer journeys, marketing funnels, and digital marketing KPIs, with the ability to interpret metrics and develop insights and optimizations.
Creativity and attention to detail, with the ability to think strategically and execute carefully.
Strong problem-solving skills and ability to adapt to changing circumstances.
Strong knowledge of Google Workspace (Gmail, Slides, Sheets, Docs, and Drive), including demonstrable experience working with data in Google Sheets.

Nice To Haves

Familiarity with project management tools such as Workfront, Asana, Trello, or Monday.

Responsibilities

Create and manage digital campaign assets, including emails, landing pages, forms, marketing automation workflows, and ads, working with content marketers, field marketers, project managers, and designers.
Drive campaign assets through approval, incorporate feedback, and share finalized assets with teams and external vendors.
Use the project management system to track, communicate, and manage digital campaign production timelines from start to finish.
Track and report performance, and measure digital marketing effectiveness using attribution and analytics tools.
Contribute insights and data-driven recommendations for campaign optimization in team presentations and as campaigns develop.
Lead submissions for paid publisher placements and support the manager with reporting and placement reallocation.
Provide quality assurance support for marketing deliverables.
Use company-approved AI tools and team AI agents to improve marketing workflows and efficiency, and share learnings to support team-wide improvement.
Create, update, and maintain documentation, training guides, and request forms in collaboration with the team.
Support the manager with presentations and special projects for group meetings.
Attend marketing department on-site meetings one to two times per year.